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Logo Design & Visual Brand Identity

Help New Jersey Healthy Kids Initiative elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
New Jersey Healthy Kids Initiative
New Brunswick, NJ, USA
New Jersey Healthy Kids Initiative
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New Jersey Healthy Kids Initiative
New Brunswick, NJ, USA

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Cause
Health & nutrition
Skills
Graphic design

Posted August 9th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a grant that describes our work and we expect to accomplish, which should make it easy for you to get started. We also have a trifold that summarizes us, twitter & facebook, & a website being built to share us., and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to help more children and families stay healthy and fit, at home and in school.

We want all children to grow up at a healthy weight. Nutrition, physical activity, and cooking skills are our bread and butter (or margarine :) We blend the best of science, education and community engagement to make that happen, but we need. We're brand new and need a brand, a logo, an identity for the materials we'll be developing. We need your help!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

New Jersey Healthy Kids Initiative
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Causes
Health & nutrition Education Science & technology
Posted by
DK
David K.

Volunteer manager

Our mission

The mission of the New Jersey Healthy Kids Initiative is to improve child health by conducting evidence-based research, education, and practice in nutrition and physical activity.

Testimonials

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