Project

Public Relations Strategy

Education

By Michelle C.

Co-Founder / Executive Director, Gladeo

Posted Jul 30, 2018

This project will save us $6,343 , allowing us to produce more career content and serve more students!

What We Need

  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets

How This Will Help

The success of our organization depends on spreading awareness of our free career resources.. Without your help, we cannot communicate with counselors and students everywhere.. Your skills will empower us to attract partners so our resources will remain free..

What We Have In Place

We currently have a dedicated individual which should make it easy for you to get started. We also have a press kit and the ability to provide any other information you need.

Fun Fact

We are an all volunteer organization made up of individuals who are passionate about making sure students of all backgrounds can find and pursue their dream career!

  • Estimated Time
    Volunteers: 20-25 hours over 6-8 weeks
    Organizations: 4-7 hours
  • Location: Remote (work anywhere)
  • Requirements: This project requires a short interview with the organization. If your application is accepted, you'll receive an email from Catchafire with instructions to schedule a call.

Project Steps

Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
Prerequisites for Professional
  • Excellent writing and editing skills
  • Understanding of PR planning
  • Experience as a communications consultant or PR Professional
Prerequisites for Organization
  • Clear goals for your PR efforts
  • An understanding of the staff capacity that you can dedicate to PR
  • Staff member ready to prioritize this project

Our Mission

Gladeo is a digital media non-profit fostering career exploration for young people from diverse backgrounds. We are dedicated to inspiring and helping young people discover, navigate and achieve their dream careers by creating innovative multimedia career content and distributing it online (through the web and social media) and offline (through school counselors and our career exploration workshop).

What We Do

We created a "Virtual Career Day", an online portal where guidance counselors and students can learn about the vast array of careers from our ever-growing library of content. Our content is Inspirational: The challenge with non-celebrity careers is that the people who do them and their success stories (and they do exist) are less flashy and don't get blasted across social media, and as a result, the inspiration they could have sparked doesn't spread. Gladeo shares inspiring career stories (written and video) of diverse individuals to breakdown stereotypes, to open eyes to new opportunities, and to inspire people to believe that their aspirations are achievable. "You need to see it, to believe it." Our content is Informational: We take a personal and action-oriented approach, gathering first-hand, practical knowledge directly from actively working professionals, not just information downloaded from the Bureau of Labor Statistics. We also include non-linear career tracks that don't follow an easily navigable path. We include information like what they need to be doing in high school and college to prepare, what classes they need to be taking, what trade magazines to start reading, what educational institutions have the best programs, how to land that first foot in the door and more. Gladeo gives school counselors the resources they need to inspire and expose their students to the vast world of possibilities, not just the ones in their community and to empower their students to make informed decisions about their future.

Education Youth Development