Back to all projects

Brand Messaging

Help Chicago Foundation for Women * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Chicago Foundation for Women
Chicago, IL, USA
Chicago Foundation for Women
Unfollow
Log in to follow
Chicago Foundation for Women
Chicago, IL, USA

0

Live Projects

4

Matched Projects
0 Followers
Cause
Gender equity & justice
Skills
Marketing Writing

Posted July 30th

Share this project:
Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We currently have a campaign case statement, which should make it easy for you to get started. We also have a recently branded organizational website www.cfw.org, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to direct those much needed funds towards our programs for women and girls.

Chicago Foundation for Women recently entered into a five year, $45 million comprehensive campaign. While we have been working on our case, we are still without a name and consistent campaign brand. This project will name the campaign and get us on the road to stronger talking points and case articulation increasing our communication with donors and furthering our efforts to ensure that all women and girls have equal rights and opportunities.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
Show more

About the org

Chicago Foundation for Women
Unfollow
Cause
Gender equity & justice
Posted by
KT
Katy T.

Major Gifts Officer

Our mission

Chicago Foundation for Women (CFW) invests in women and girls as catalysts, building strong communities for all. CFW envisions a world in which all women and girls have the opportunity to thrive in safe, just and healthy communities.

The pixel