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Social Media Plan

Help Los Padres ForestWatch * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
Los Padres ForestWatch
Santa Barbara, CA, USA
Los Padres ForestWatch
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Los Padres ForestWatch
Santa Barbara, CA, USA

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Cause
Environment
Skills
Digital marketing Social media

Posted July 24th

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Social Media Plan

Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
  • We currently have a FB pg with 3,400 followers, & 750 followers on Instagram, which should make it easy for you to get started. We also have a Twitter account with 400 followers, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to pay for our advocacy program for almost an entire year.

Our work depends on motivating advocates to action, and making bystanders into advocates. Our ability to communicate the value, the multiple threats, and the timely and critical need for action is critical to our success. This project will extend our reach, make our voice more compelling and clear, and will help us protect public lands on California's Central Coast, and build support for national monuments and forests across the country.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

Los Padres ForestWatch
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Causes
Environment Animals Diversity & inclusion
Posted by
Rebecca A
Rebecca A.

Director of Advocacy

Our mission

Los Padres ForestWatch is the only local nonprofit organization protecting wildlife, wilderness, and clean water throughout the Los Padres National Forest, the Carrizo Plain National Monument, and other public lands along California's central coast for the benefit of our communities and future generations.

Testimonials

Read the Impact Story
Melanie was knowledgeable, patient, thorough, extremely punctual and professional, and had a good sense of humor. She listened to our needs, understood our capacity, as a small non-profit, and tailored a plan with lots of alternatives that will be easy for our small staff to implement and will help us meet our social media goals. We couldn't be happier with our project.
Rebecca A.
Rebecca A.

Director of Advocacy

Social Media Plan Project

Great cause driven by an enthusiastic team
Melanie M.
Melanie M.

Volunteer

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