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Google Ads Set Up

Help Hale Kipa, Inc. make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Hale Kipa, Inc.
Ewa Beach, HI, USA
Hale Kipa, Inc.
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Hale Kipa, Inc.
Ewa Beach, HI, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing

Posted October 16th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have an updated website and Facebook account with over 700 likes, which should make it easy for you to get started. We also have a PR firm who could possibly lend a hand, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to This project will save us approximately $500 and allow us to have a more active role in reaching others through our website and internet activity.

The success of our organization depends on heightening our visibility with potential foster parents. Without your help, we cannot build on the internet traffic we need to increase reach. Your skills will empower us to move the needle from stagnant to active.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Hale Kipa, Inc.
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Causes
Human services Housing & homelessness Youth development
Posted by
Laura Brucia H
Laura Brucia H.

Director of Quality Improvement and Development

Our mission

Hale Kipa provides opportunities and environments that strengthen and encourage youth, their families and communities to actualize their potential and social responsibility.

What we do

Emergency Shelter for Youth
Youth Advocacy and Outreach
Foster Homes
Trafficking Victims Program for Youth
Young Adult Homeless Program
Independent Living Program
Intensive In-Home Services
School Success and Attendance Support Programs
Wraparound

Testimonials

Read the Impact Story
Susan was very helpful in helping us discover barriers which forced us to seek external additional services to help us unblock and reinstate our Google Ad Grant. Susan was very attentive to our need and demonstrated excellent professionalism!
Laura Brucia H.
Laura Brucia H.

Director of Quality Improvement and Development

Google Ads Set Up Project

(No testimonial has been submitted by Susan)
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