Communications Strategy

Health & Nutrition

By Alex B.

Director of Neighborhood Programs and Information

Posted Aug 21, 2018


This project will save us $5,422 , allowing us to help provide healthy, plant-based meals and nutrition education to people in underserved communities.

What We Need

  • A review of Organization's communications goals and target audiences
  • Identification of appropriate timeline and implementation approach based on goals and audience
  • Messaging guidelines (with examples) based on audience and delivery methods
  • Outline of necessary steps for implementation

How This Will Help

The success of our organization depends on people being aware of and utilizing our resources. Without your help, we cannot help people utilize our resources and support our programs. Your skills will empower us to effectively provide life-changing information to people.

What We Have In Place

We currently have a strategic plan and supporting documents which should make it easy for you to get started. We also have clear goals for our communications efforts and the ability to provide any other information you need.

Fun Fact

While only two years old, PlantPure Communities is made up of compassionate people around the world (in 18 countries so far) who are enthusiastic about helping people understand the benefits of a whole food, plant-based diet in order to improve their health, the environment, and the lives of all creatures.

  • Location: Remote (work anywhere)

Project Steps

Prep: Project Goals, Timeline, and Process Established and Initial Information Distributed
  • Volunteer Manager outlines any current communications activities and strategies
  • Volunteer Manager shares any existing communications materials
  • Volunteer Manager shares the perceived strengths and weakness of existing communications plan and materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Professional Creates First Draft of the Communications Strategy and Volunteer Manager Provides Feedback
  • Professional creates a first draft of the Communications Strategy and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft of the Communications Strategy, and provides feedback to the Professional
Milestone 2: Finalized Communications Strategy Delivered to the Organization
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the Communications Strategy
  • Professional delivers final strategy to the Organization and provides recommendations for the Organization on implementation, based on staff capacity and budget
Prerequisites for Professional
  • Experience in communications, marketing, public relations, or a related field
  • Understanding of communications planning
Prerequisites for Organization
  • Clear goals for your communications efforts, and an understanding of your desired audiences
  • An understanding of the staff capacity and budget (if any) that you can dedicate to communications
  • Clear brand messaging in place that can be used in your communications
  • Staff member ready to prioritize this project

Our Mission

The mission of PlantPure Communities is to build stronger, healthier, and more sustainable communities. This is being accomplished through a wide range of research, policy, and program activities and working with local nonprofits, businesses, governments, hospitals and other health-related organizations, faith-based groups, and other community-based organizations.

What We Do

PPC offers programs, resources, and tools that empower community leaders, activists, and advocates to educate people about the evidence-based nutrition research that shows that optimal health may be achieved through a whole food, plant-based (WFPB) diet.

Health & Nutrition