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Online Crowdfunding Campaign

Invincible City Farms
Camden, NJ, USA
Invincible City Farms
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Invincible City Farms
Camden, NJ, USA

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Cause
Community & economic development
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Communications Fundraising Public relations

Posted July 17th

Online Crowdfunding Campaign

Project details

What we need
  • A ready-to-launch online crowdfunding campaign using an available crowdfunding platform, such as Causes, CauseVox, Classy, CrowdRise, Fundly, or Rally
  • Advice on how to set and reach a crowdfunding goal, and how to promote the crowdfunding campaign
  • Training on how to manage and monitor the campaign
What we have in place
  • We currently have clear mission and storyline for the project, which should make it easy for you to get started. We also have founder focused on timely completion of the project, and the ability to provide any other information you need.
How this will help
This project will save us $5,890 , allowing us to This project will save us $4000.00.

ICF has an opportunity to secure a site which can generate 100 jobs within a distressed community and distribute affordable organic fruit and vegetables into "food desert" locations. The crowdfunding will support our operational budget.

Project plan

P
Prep: Discuss Goals and Objectives
  • Volunteer Manager and Professional connect to discuss the Organization’s initiative and funding goal for the crowdfunding campaign
  • Professional provides advice on the timeframe and length for the campaign, based on the expected average donation amount and number of individual donations required to meet the fundraising goal (also note that some crowdfunding platforms may have timeline requirements)
  • Volunteer Manager provides Professional with any available information on the initiative, including any existing marketing materials and visual assets that may be used for the crowdfunding campaign
1
Milestone 1: Select an Online Crowdfunding Platform
  • Professional provides Volunteer Manager with at least two crowdfunding platform options, including details on: price (if any); type of campaign content required (e.g., video pitch, photos, etc.); donation rewards model or requirements; time frame requirements (if any), and whether the platform offers a “keep it all” or “all or nothing” model for the fundraising goal
  • Volunteer Manager selects one of the options provided
  • Volunteer Manage creates an account on the selected platform, and shares the credentials with the Professional
2
Milestone 2: Determine Fundraising Goal and Incentives
  • Professional and Volunteer Manager decide on a Specific, Measurable, Attainable, Relevant, and Timely (SMART) fundraising goal, and how (or if) donors will be rewarded or recognized (e.g., include donors names on your website or in your next annual report, invite donors to a specific event, or send donors a thank you card or a small gift)
  • Note: some crowdfunding platforms require that you meet your fundraising goal in order to receive any of the donations, so if this is how your selected platform works make sure your goal is within reach
3
Milestone 3: Prepare Crowdfunding Campaign
  • Professional drafts the crowdfunding pitch, call-to-action, and other marketing content, and sets up the campaign in the selected online platform
  • Volunteer Manager reviews the draft campaign, and provides feedback to the Professional, and any additional content or images or videos
  • Professional makes requested changes and finalizes the campaign so that it is ready to launch
4
Milestone 4: Campaign Promotion Plan
  • Professional provides recommendations on how to promote the crowdfunding campaign to the Organization’s community, donors, and advocates (e.g., via social media, email campaign, publicity campaign, etc.)
  • Tip! Post the Email Campaign Set Up project or the Marketing Strategy project to get pro bono support promoting your crowdfunding campaign!
5
Milestone 5: Campaign Launch
  • Professional shows Volunteer Manager how to launch and manage the online crowdfunding campaign
  • Volunteer Manager launches the campaign
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About the org

Invincible City Farms
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Causes
Community & economic development Employment services Health & nutrition
Posted by
fredric b
fredric b.

founder

Our mission

to eliminate urban food deserts.

What we do

Invincible City Foundation grows, distributes and prepare organic, fresh fruits and vegetables inside urban, distressed communities defined, at times, as food deserts.
Through strategic partnerships, ICF brings raw and prepared food within reach of those who struggle to have access. ICF also hosts food and nutrition classes, demonstrations and workplace development in the fields of food preparation, food service, and catering.
ICF employs 30% of its workforce from disadvantaged workers, those in transition to employment: returning veterans, previously incarcerated, long-term employed. The employees are full time, with health benefits and they receive case management services to support their job.

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