Website Copywriting

Help Philadelphia Hospitality improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Philadelphia Hospitality
Philadelphia, PA, USA
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Philadelphia Hospitality
Philadelphia, PA, USA

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Posted June 27th

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Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

Compelling graphics
More engaging, approachable

What we have in place
  • We currently have a website from which we want to generate leads, which should make it easy for you to get started. We also have resources and access to provide any other information you need., and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to save money we don't have, reach our target, support our mission and better position us for success.

One of several strategies necessary to survive and grow. It's a part of our digital marketing tactics. Our website combined with eblasts and social media, present an opportunity to communicate who we are, what we do, how we differentiate from the competition and how we can fulfill our potential customer's needs. Our market is niche. We generate leads from repeat, referrals, email marketing and cold calls. We need organic growth from SEO.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

Philadelphia Hospitality
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Our mission

The mission of Philadelphia Hospitality, Inc. is to support economic growth through tourism by promoting the Greater Philadelphia Region as a premier destination for cultural and historical travel.

What we do

Custom tour operator of the Philadelphia region offering personalized itineraries, behind-the-scenes access and exceptional customer service. Our team has over 30 years of experience and insights who have carefully vetted accommodations, restaurants and attractions - all of which we will book for you. Single and multi-day tours include museums, history, cultural, gardens and culinary and more. Our guides are experienced, local experts who are multi-lingual and multi-cultural and they love what they do!

Testimonials

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