This project was completed on May 15, 2019
Matched with Nicholas M
Matched with
Nicholas M.

Website Copywriting

Help Philadelphia Hospitality improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

Compelling graphics
More engaging, approachable

What We Have In Place
  • We currently have a website from which we want to generate leads, which should make it easy for you to get started. We also have resources and access to provide any other information you need., and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to save money we don't have, reach our target, support our mission and better position us for success.

One of several strategies necessary to survive and grow. It's a part of our digital marketing tactics. Our website combined with eblasts and social media, present an opportunity to communicate who we are, what we do, how we differentiate from the competition and how we can fulfill our potential customer's needs. Our market is niche. We generate leads from repeat, referrals, email marketing and cold calls. We need organic growth from SEO.

Project Plan

Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
Milestone 2: Final Draft
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About The Org

Our Mission

To establish Philadelphia as a premiere destination for cultural and historical travel.

What We Do

We are a unique tour operator that showcases the finest Philadelphia has to offer.

We specialize in exclusive tours of museums & historical treasures; thoughtful gardens; sacred spaces and religious sites; and a rich collection of literary assets.

Our seasoned professionals create distinctive tours of the Philadelphia region for associations, cultural, corporate and professional groups.

Our innovative team custom-designs unparalleled single and multi-day tours that are relaxed, fun, informative, personally enriching and authentic.

~Arrange individual or group arrival, departure, and event transportation
~Place hotel and dining accommodations
~Provide expert guides (multi-lingual and multi-cultural)
~Have access to private clubs and residences, exquisite gardens, and prestigious art and antique collections
~Offer premier concierge services


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