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Email Fundraising Campaign

SAVI - Strategic Alliance Veteran Integration
Irvine, CA, USA
SAVI - Strategic Alliance Veteran Integration
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SAVI - Strategic Alliance Veteran Integration
Irvine, CA, USA

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Cause
Military & veterans affairs
Skills
Digital marketing Writing

Posted June 21st

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Email Fundraising Campaign

Project details

What we need
  • Written copy for an email fundraising series (up to four emails), or significant edits to an existing campaign
  • Directions on how to send the campaign in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send, and monitor the campaign
What we have in place
  • We currently have a fundraising strategy, which should make it easy for you to get started. We also have a CRM, and the ability to provide any other information you need.
How this will help
This project will save us $5,140 , allowing us to focus on programmatic development and service delivery.

We are very online focused and want to use tools of email for donor solicitation. This process would help engage new donors and increase contributions

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares key information, including the goal of the campaign, target audience, and any existing/past email campaigns for reference
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Brainstorming
  • Professional provides initial suggestions and outline, including types of messaging, call to actions, standard email cadences for a fundraising campaign, and recommends an email provider, if necessary (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the campaign such as existing messaging, story angles, photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager align on the number of emails and the type of asks that will be made to the donors
2
Milestone 2: Creating the Campaign Copy
  • Professional shares drafted copy for the email series
  • Volunteer Manager provides feedback (up to two rounds), which is incorporated
3
Milestone 3: Setting up the Campaign
  • Professional guides the Volunteer Manager on how to set up and send the campaign in their desired email marketing software
4
Milestone 4: Monitoring and Best Practices
  • Professional trains Volunteer Manager on how to monitor the success of the campaign
  • Professional provides best practices on how to implement similar campaigns going forward
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About the org

SAVI - Strategic Alliance Veteran Integration
Unfollow
Causes
Military & veterans affairs Education
Posted by
Adrianne P
Adrianne P.

President

Our mission

SAVI helps Veterans navigate the complexities and frustrations of transitioning to civilian life by providing benefits education, custom support and more as part of a suite of proprietary programs.

What we do

SAVI is a national nonprofit that is dedicated to clarifying VA benefits and providing custom transition solutions to Veterans and the organizations that support them.

Testimonials

Read the Impact Story
She provided great insight and a quality outline for what we were seeking. She worked well with our team and had good communication.
Adrianne P.
Adrianne P.

President

Email Fundraising Campaign Project

Awesome experience working with SAVI!
Tamara T.
Tamara T.

Volunteer

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