Email Fundraising Campaign

Jounce Partners
Philadelphia, PA, USA
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Jounce Partners
Philadelphia, PA, USA

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Posted June 19th

Project details

What we need
  • Written copy for an email fundraising series (up to four emails), or significant edits to an existing campaign
  • Directions on how to send the campaign in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send, and monitor the campaign
What we have in place
  • We currently have the building blocks for the campaign we would like to launch (https://www.jouncepartners.org/honor-a-teacher/), as well as a list of email contacts and a motivated board.
How this will help
This project will save us $5,140 , allowing us to This project will do more than save us $4,500. It will create funding that would not have been captured and engage more donors and advocates for great teaching.

Jounce Partners is an education non-profit dedicated to supporting teachers and improving teacher quality. We would like to build a campaign around honoring teachers who have been important to our donors' lives, but are spinning our wheels on how to get the message out.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares key information, including the goal of the campaign, target audience, and any existing/past email campaigns for reference
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Brainstorming
  • Professional provides initial suggestions and outline, including types of messaging, call to actions, standard email cadences for a fundraising campaign, and recommends an email provider, if necessary (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the campaign such as existing messaging, story angles, photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager align on the number of emails and the type of asks that will be made to the donors
2
Milestone 2: Creating the Campaign Copy
  • Professional shares drafted copy for the email series
  • Volunteer Manager provides feedback (up to two rounds), which is incorporated
3
Milestone 3: Setting up the Campaign
  • Professional guides the Volunteer Manager on how to set up and send the campaign in their desired email marketing software
4
Milestone 4: Monitoring and Best Practices
  • Professional trains Volunteer Manager on how to monitor the success of the campaign
  • Professional provides best practices on how to implement similar campaigns going forward
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About the org

Jounce Partners
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Cause
Education
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Our mission

Jounce Partners accelerates learning for students in underserved communities by helping teachers and principals get better, faster.

We remake schools as true learning organizations, where rapid iteration, high repetition practice, careful modeling, and the constant infusion of new knowledge all become daily norm.

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