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Logo Design & Visual Brand Identity

Help FriendshipWorks elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
FriendshipWorks
Boston, MA, USA
FriendshipWorks
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FriendshipWorks
Boston, MA, USA

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Cause
Human services
Skills
Graphic design

Posted June 26th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

- It would be nice to have color swatches with varying tints for each color
- A critique on our past graphic elements and understand whether they are effective
- Font choice/Secondary Font
- Fix logo coloring
- Understand which color model is best for print versus digital

What we have in place
  • We currently have a logo, a mission statement, and color ideas, which should make it easy for you to get started. We also have examples of past marketing materials, logos, colors, Facebook, website, and the ability to provide any other information you need.
How this will help
This project will save us $5,422 , allowing us to focus on improving the lives of isolated elders in Boston by recruiting volunteers and donors through our cohesive marketing efforts.

The success of our organization depends on obtaining volunteers & donors through marketing efforts. Without your help, we cannot consult about our logo and have cohesive colors and visuals. Your skills will empower us to make better color choices and present cohesive visuals.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

FriendshipWorks
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Cause
Human services
Posted by
DM
Danielle M.

Volunteer manager

Our mission

Ending Elder Isolation, Creating Connections

FriendshipWorks' mission is to reduce social isolation, enhance quality of life, and preserve the dignity of older adults in Greater Boston. We accomplish this by recruiting and training volunteers of all ages, faiths, and backgrounds who provide friendship, advocacy, education, assistance, and emotional support.

Testimonials

Read the Impact Story
A pleasure to work with. She was very knowledgeable and completed our projects quickly. We are very happy and grateful for her work.
Danielle M.

Volunteer manager

Logo Design & Visual Brand Identity Project

Danielle and Diane were very nice to work with. The project took a little longer than planned due to their internal procedures, and approval system. I would be happy to help FriendshipWorks in another opportinity.
Luciana S.
Luciana S.

Volunteer

The pixel