Communication Materials Audit
Violence Free Minnesota
Violence Free Minnesota
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Communication Materials Audit
Project details
What we need
- Thorough review of the existing communication and marketing materials to ensure writing is understandable, engaging and consistent
- Edits conducted with respect to writing style, voice, length, and proper spelling and grammar
- Revised materials should adhere to branding, communications and marketing goals
What we have in place
- We already have a brand messaging brief for a very targeted audience (high-end donors and foundations). We have a Twitter account with 1,167 followers, and a Facebook page with 7,614 'likes'. We also have a small list of press contacts, a website, and a public awareness campaign with accompanying materials. We're excited for a pivot and are happy to provide any materials you may need!
How this will help
This project will save us $3,002 , allowing us to dedicate more resources to our Survivor Fund, which gives financial assistance to victims of domestic violence.
We need an audit of our current communications materials to gain a greater understanding of our strengths and weaknesses as we launch into rebranding the organization. We want to understand where we can improve as we develop a new communications plan to better represent our member programs and the issues faced by victim-survivors of domestic violence.
Project plan
Posted by
Becky S.
Interim Executive Director
Our mission
The mission of Violence Free Minnesota is to represent relationship abuse victim/survivors and member programs; challenge systems and institutions ; promote social change; and support, educate, and connect member programs.
What we do
*Build capacity of advocates, community partners, and others to better meet the needs of survivors and their children and to effect political and social change to end domestic violence.
*Serve as a reliable resource to member programs, the community, and the public in Minnesota on all aspects of domestic violence.
*Create connections and build relationships that promote shared understanding, trust, and engagement in the movement to end domestic violence.
*Change the societal values and structures that foster domestic violence by promoting community support for challenging those values and structures.
*Promote public policy that supports all survivors and their children and holds people who abuse accountable.
*Build a healthy and sustainable organization that responds to member program needs and leads state-wide efforts to end domestic violence.
