Project

Communication Materials Audit

Violence Prevention

THIS PROJECT IS

Canceled
This project will save us $3,002 , allowing us to dedicate more resources to our Survivor Fund, which gives financial assistance to victims of domestic violence.

What We Need

  • Thorough review of the existing communication and marketing materials to ensure writing is understandable, engaging and consistent
  • Edits conducted with respect to writing style, voice, length, and proper spelling and grammar
  • Revised materials should adhere to branding, communications and marketing goals

How This Will Help

We need an audit of our current communications materials to gain a greater understanding of our strengths and weaknesses as we launch into rebranding the organization. We want to understand where we can improve as we develop a new communications plan to better represent our member programs and the issues faced by victim-survivors of domestic violence.

What We Have In Place

We already have a brand messaging brief for a very targeted audience (high-end donors and foundations). We have a Twitter account with 1,167 followers, and a Facebook page with 7,614 'likes'. We also have a small list of press contacts, a website, and a public awareness campaign with accompanying materials. We're excited for a pivot and are happy to provide any materials you may need!

Fun Fact

Our office joy comes from Rascal, a trained therapy dog.

  • Location: Remote (work anywhere)

Project Steps

Prep: Distribution of Prep Materials
  • Volunteer Manager provides external communication materials to be reviewed; list may include: website and social media copy, brochures, auto-generated emails, press releases, and job postings
  • Volunteer Manager provides relevant strategic documents such as a Communications Strategy, Brand Messaging, and/or Communications Strategy (if applicable)
Milestone 1: Analysis and Recommendations
  • Professional and Volunteer Manager discuss the Organization's existing and desired brand messaging, tone, and style
  • Professional and Volunteer Manager agree on the specific set of materials for review
Milestone 2: First Round of Revisions
  • Professional performs initial round of edits to select materials
  • Volunteer Manager provides feedback with respect to style and tone, which the Professional incorporates
Milestone 3: Presentation of Deliverables
  • Professional edits all materials according to agreed upon guidelines and goals
  • Volunteer Manager provides a final round of feedback, which the Professional incorporates before final handoff
Prerequisites for Professional
  • Expertise in creating and editing communications collateral
  • Excellent writing and editing skills
Prerequisites for Organization
  • Ability to clearly articulate your communications goals and target audiences
  • Existing communication and marketing materials to be reviewed

Our Mission

The mission of the Minnesota Coalition for Battered Women is to provide a voice for battered women and member programs; challenge systems and institutions so they respond more effectively to the needs of battered women and their children; promote social change; and support, educate, and connect member programs.

What We Do

*Build capacity of advocates, community partners, and others to better meet the needs of survivors and their children and to effect political and social change to end domestic violence. *Serve as a reliable resource to member programs, the community, and the public in Minnesota on all aspects of domestic violence. *Create connections and build relationships that promote shared understanding, trust, and engagement in the movement to end domestic violence. *Change the societal values and structures that foster domestic violence by promoting community support for challenging those values and structures. *Promote public policy that supports all survivors and their children and holds people who abuse accountable. *Build a healthy and sustainable organization that responds to member program needs and leads state-wide efforts to end domestic violence.

Violence Prevention Human Services Women's Issues