We're in the midst of a strategic planning process that will launch our organization into rebranding. We need an audit of our current communications materials to gain a greater understanding of our strengths and weaknesses. We want to understand where we can improve as we develop a new communications plan to better represent our member programs and the issues faced by victim-survivors of domestic violence.
We already have a brand messaging brief for a very targeted audience (high-end donors and foundations). We have a Twitter account with 1,167 followers, and a Facebook page with 7,614 'likes'. We also have a small list of press contacts, a website, and a public awareness campaign with accompanying materials. We're excited for a pivot and are happy to provide any materials you may need!
The mission of the Minnesota Coalition for Battered Women is to provide a voice for battered women and member programs; challenge systems and institutions so they respond more effectively to the needs of battered women and their children; promote social change; and support, educate, and connect member programs.
*Build capacity of advocates, community partners, and others to better meet the needs of survivors and their children and to effect political and social change to end domestic violence. *Serve as a reliable resource to member programs, the community, and the public in Minnesota on all aspects of domestic violence. *Create connections and build relationships that promote shared understanding, trust, and engagement in the movement to end domestic violence. *Change the societal values and structures that foster domestic violence by promoting community support for challenging those values and structures. *Promote public policy that supports all survivors and their children and holds people who abuse accountable. *Build a healthy and sustainable organization that responds to member program needs and leads state-wide efforts to end domestic violence.