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Logo Design & Visual Brand Identity

Help Sheep Mountain Alliance elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Sheep Mountain Alliance
Telluride, CO, USA
Sheep Mountain Alliance
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Sheep Mountain Alliance
Telluride, CO, USA

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Cause
Environment
Skills
Graphic design

Posted June 18th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

A wilderness running team uniform? A branded forest bathing kit that isn't a real product but exists on line so people can think about such a kit and realize they don't need it. Pamphlets on the dangers of being a righteous environmetalist? Reverant as fuck t-shirts? "Design doesn't save the environment ... go vote you pretentious ass" bumper stickers? Any idea is on the table. Looking to bridge gaps between the coastal elites that appreciate wilderness for wilderness sake and the more anthropocentrically inclined conservative hunters and anglers. Public lands and a healthy clean environment.

What we have in place
  • We currently have candy and jokes, which should make it easy for you to get started. We also have time and patience, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to our opporating budget is under 100K so we are incredibly strategic about how we use our funds. This will free us up to get feisty in the right ways.

We are a regionally potent long term org fighting the good fight that occasional expands our reach to national issues. We are on the ground every day writing letters, facilitating campaigns and speaking up for the lands and ecologies that can't. That and we are based out of Telluride so there is a national draw to our area. A place for ideas of environmental priorities can grow. Murals downtown as strategy? Again anything is possible here.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Sheep Mountain Alliance
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Causes
Environment Animals Health & nutrition
Posted by
DL
Drew L.

Volunteer manager

Our mission

Sheep Mountain Alliance (SMA) is a grassroots citizen organization dedicated to the preservation of the natural environment in the Telluride region and southwest Colorado. We provide protection of regional ecosystems, wildlife habitats and watersheds, and offer outreach and educational opportunities.

Testimonials

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