Logo Design & Visual Brand Identity


By Amanda S.

Director of Communications

Posted Jun 13, 2018

This project is

In Progress

Matched with:

Colette L.

This project will save us $2,000, allowing us to connect with more voters about how their legislators voted and invest more resources into our clean energy for all campaign and other projects.

What We Need

  • Expert consultation regarding the Organization's current branding and desired branding objectives
  • Visual Branding guidelines that include specific colors, fonts, and graphic elements to build into communications, print and online mediums
  • High-resolution logo delivered electronically

How This Will Help

The Connecticut League of Conservation Voters need an exciting logo that captures our identity, allows our audience to quickly see what we're about, and helps us connect with voters. We're a bipartisan, statewide, non-profit organization dedicated to protecting Connecticut's environment by making it a priority for our elected leaders.

What We Have In Place

We have examples of our current logo as well as what our sister organizations and national chapter have used. We are excited about the current phase of our organization, and ready for a logo that reflects our growth and mission.

Fun Fact

CTLCV identifies and tracks legislation introduced in Connecticut's General Assembly that will impact our natural resources. State Legislators are notified about these bills through periodic Scorecard Alerts and asked to cast a pro-environment vote After each session CTLCV produces an Environmental Scorecard that grades legislators on their overall votes.

  • Location: Remote (work anywhere)

Project Steps

  • Prep: Distribution of Prep Materials
    • Volunteer Manager provides Professional with current logo, branding guidelines and marketing materials (if applicable)
    • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages (if applicable)
  • Milestone 1: Brainstorm
    • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
    • Professional and Volunteer Manager agree upon a style and concept
  • Milestone 2: Logo Design
    • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
    • Professional iterates upon the design for final delivery
  • Milestone 3: Visual Branding Guideline
    • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
    • Professional drafts the visual branding guideline, which features the logo design and a specific set of colors, fonts, and graphic elements to be incorporated in future communications
    • Professional incorporates any feedback from Volunteer Manager for final delivery
Prerequisites for Professional
  • Proficiency with design software such as Adobe's creative suite
  • Experience creating logos
  • Portfolio examples of graphic designs you can share with an Organization
Prerequisites for Organization
  • Clearly articulated branding goals and target audience
  • Preliminary design preferences and examples of logos or brands you like

Our Mission

CTLCV is a bipartisan, statewide, non-profit organization dedicated to protecting Connecticut's environment by making it a priority for our elected leaders.

  • City: Hartford, CT, USA