Logo Design & Visual Brand Identity


By Amanda S.

Director of Communications

Posted Jun 13, 2018

This project was


Jul 12, 2018

Matched with:

Colette L.

This project will save us $5,422 , allowing us to connect with more voters about how their legislators voted and invest more resources into our clean energy for all campaign and other projects.

What We Need

  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)

How This Will Help

The Connecticut League of Conservation Voters need an exciting logo that captures our identity, allows our audience to quickly see what we're about, and helps us connect with voters. We're a bipartisan, statewide, non-profit organization dedicated to protecting Connecticut's environment by making it a priority for our elected leaders.

What We Have In Place

We have examples of our current logo as well as what our sister organizations and national chapter have used. We are excited about the current phase of our organization, and ready for a logo that reflects our growth and mission.

Fun Fact

CTLCV identifies and tracks legislation introduced in Connecticut's General Assembly that will impact our natural resources. State Legislators are notified about these bills through periodic Scorecard Alerts and asked to cast a pro-environment vote After each session CTLCV produces an Environmental Scorecard that grades legislators on their overall votes.

  • Location: Remote (work anywhere)

Project Steps

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Prerequisites for Professional
  • Experience creating logos
  • Portfolio examples of graphic designs
  • Proficiency with design software such as Adobe's Creative Cloud
Prerequisites for Organization
  • Clearly articulated branding goals and target audience
  • Preliminary design preferences and examples of logos or brands you like
  • Ability to share any existing marketing materials and style guides

Our Mission

CTLCV is a bipartisan, statewide, non-profit organization dedicated to protecting Connecticut's environment by making it a priority for our elected leaders.

  • City: Hartford, CT, USA
Colette was responsive, timely, and translated our brand into a compelling, engaging logo. I was amazed by how quickly she responded and how much creativity she put into each iteration. She was a joy to work with, and our organization is thrilled with our new logo!
Amanda S.

Project Manager

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Colette)