Philadelphia Foundation

Project

Market Analysis

Civil Rights

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1 professional has applied

This project will save us $6,000, allowing us to This project will save us $25-40,000, allowing us to instead support talented staff to serve low-income Philadelphians in the areas of education, voting, housing, environment, healthcare, and employment.

What We Need

  • A document which addresses the following key questions:
    • What does the Organization do better than anyone else?
    • What are the community needs/problems the Organization is trying to address?
    • Who is the Organization trying to address these needs/problems for?
    • Who are the Organization's competitors and potential collaborators?
  • An appendix of all data gathered to perform analysis, including sources

Nice To Have

After the market analysis process, if there is room/demand in the market, we are interested in moving into a business planning process.

How This Will Help

The success of our organization depends on the capacity to respond to current/emerging community needs. Without your help, we cannot thoughtfully consider a potential income opportunity to grow. Your skills will empower us to strengthen our service to the disability community.

What We Have In Place

We currently have assigned staff, draft biz plan, and draft market research which should make it easy for you to get started. We also have a journal of our trials so far, clean financial reports, board support and the ability to provide any other information you need.

Fun Fact

We are lawyers (well, most of us) so we know nothing about business planning, but we are great at winning legal victories, like our recent lawsuit which secured a new U.S. Congressional map for Pa. for the 2018 elections. https://www.pubintlaw.org/cases-and-projects/pennsylvania-redistricting-lawsuit/

  • Estimated Time
    Volunteers: 30-50 hours over 1-2 months
    Organizations: 5-8 hours
  • Location: Remote (work anywhere)
  • Requirements: This project requires a short interview with the organization. If your application is accepted, you'll receive an email from Catchafire with instructions to schedule a call.

Project Steps

  • Prep: Distribution of prep materials
    • Volunteer Manager delivers all available data on customer/beneficiary base
  • Milestone 1: Market size and growth
    • Professional works with Volunteer Manager to identify the target customer/beneficiary
    • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
    • Based on current trends, Professional forecasts market growth rate
  • Milestone 2: Market segmentation
    • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
  • Milestone 3: Competitive analysis
    • Professional identifies all potential competitors
    • Professional outlines strengths and weaknesses of all competitors as compared to Organization
  • Milestone 4: Presentation of findings
    • Professional delivers document outlining all findings
    • Q&A session
Prerequisites for Professional
  • Ability to conduct research and in-depth data analysis, particularly business and market research
  • Excellent writing and communications skills
  • Experience in business development or marketing is a plus!
Prerequisites for Organization
  • Executive with deep knowledge of your Organization’s strategic plans committed to this project
  • Clear understanding of your target customer or beneficiary
  • Clear mission and vision for your Organization

Our Mission

The Public Interest Law Center uses high-impact legal strategies to advance the civil, social, and economic rights of communities in the Philadelphia region facing discrimination, inequality, and poverty. We use litigation, community education, advocacy, and organizing to secure their access to fundamental resources and services.

Civil Rights Education Justice & Legal Services