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Public Relations Strategy

School the World
Boston, MA, USA
School the World
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School the World
Boston, MA, USA

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Communications Public relations

Posted June 11th

Public Relations Strategy

Project details

What we need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
Additional details

PR Connections within the greater area of Boston or the U.S.

What we have in place
  • We have tons of great material from our students as well as a lot of different content detailing our programs & impact. Expanding our PR reach and securing a list of PR connections that can help us grow is our main objective with this project. We have a ton of amazing supporters and a ton of material to give/show that we know will spark interest, but need the connections and media outlets to help us get the word out.
How this will help
This project will save us $6,343 , allowing us to Allowing us to continue to build schools and provide quality education to children in rural villages in Central America.

We are a team of 3. Our founder does the majority of our development work the assistant program coordinator does much of the communications & marketing and that leaves us little to no time to really focus on PR, even though we are in great need of it. This will allow us to grow our organization through new press and publications. Growing our organization means that we will be able to move into a 3rd country and further our mission of making quality education accessible to children living in extreme poverty.

Project plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About the org

School the World
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Causes
Education Community & economic development Youth development
Posted by
Ali R
Ali R.

Communications Manager

Our mission

Our goal is to provide access for quality education to those living in the rural villages of Central America. Together with local governments, our partners and deeply engaged parents, we provide young children living in the poorest communities the opportunity to learn so that they can work towards a brighter future.

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