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Email Campaign Set Up

Help Grow More Foundation * Building a toolkit to implement an email marketing campaign * Best practices on sending and monitoring email marketing campaigns going forward * Best practices around creating…
Grow More Foundation
Stony Brook, NY, USA
Grow More Foundation
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Grow More Foundation
Stony Brook, NY, USA

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Science & technology
Skills
Communications Digital marketing

Posted June 10th

Email Campaign Set Up

Project details

What we need
  • Creation of an email marketing campaign (a series of up to four emails) from scratch, or an overhaul of an existing campaign, in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send and monitor an email marketing campaign
What we have in place
  • We currently have An 2 page outline of our concept, which should make it easy for you to get started. We also have Connections to begin networking, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to Promote women in STEM in Africa.

The success of our organization depends on reaching and engaging other academics to act. Without your help, we cannot ensure our best chance of action - a response. Your skills will empower us to communicate more effectively and efficiently by email.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the campaign, target audience, and existing email marketing practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested email format and web-host (e.g., Mailchimp, Campaign Monitor, Constant Contact)
  • Volunteer Manager provides feedback and shares content for the campaign, including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
2
Milestone 2: Draft Email Marketing Campaign
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
3
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to implement and monitor the campaign, including: editing the content, scheduling the emails, creating and segmenting a list of recipients, and monitoring campaign progress
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About the org

Grow More Foundation
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Causes
Science & technology Education Philanthropy & capacity building
Posted by
Dr. Kate M C
Dr. Kate M C.

President of GMF

Our mission

We are dedicated to EAT - education, awareness & transparency of emerging biotechnologies in agriculture.

What we do

Our team is working with industry, academia and regulatory to ensure global food safety and security.

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