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Public Relations Strategy

American Cancer Society Cancer Action Network
Washington, DC, USA
American Cancer Society Cancer Action Network
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American Cancer Society Cancer Action Network
Washington, DC, USA

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Health & nutrition
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Communications Public relations

Posted June 1st

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Public Relations Strategy

Project details

What we need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
Additional details

As part of a marketing/PR plan, we would like to explore ways to use this conference build and attract new volunteers which could help diversify our volunteer advocacy base.

What we have in place
  • We currently have past flyers, agenda and materials, which should make it easy for you to get started. We also have Current information and policy conference concepts, and the ability to provide any other information you need.
How this will help
This project will save us $6,343 , allowing us to Engage outside thinking and creative marketing and PR.

Develop a marketing/public relations plan for our Nov 1 policy breakfast. The topic will be the crisis in youth tobacco use because of new products like Juul, e-cigs and vape products which many contain nicotine and are addictive. Communities and schools are struggling with this issue.

As part of a marketing/PR plan, we would like to explore ways to use this conference build and attract new volunteers which could help diversify our volunteer advocacy base.

Project plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About the org

American Cancer Society Cancer Action Network
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Causes
Health & nutrition Disease & medical research International affairs
Posted by
Mark A
Mark A.

Volunteer manager

Our mission

If we are to succeed in our mission to end suffering and death from cancer, it won't just happen in the doctor's office or research lab. This movement must start at the statehouse and in Congress. And, it will be led by volunteers - regular people whose lives have been impacted by cancer - rallying together to demand change from their elected officials.

What we do

We are the organization empowering volunteers to do just that - influence change and impact the future of cancer. From gaining dramatic increases in funding for cancer research to ensuring all Americans have access to cancer care, our work is saving lives and leading to new innovative breakthroughs in how to fight this disease.

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