This project was completed on Jun 11, 2018
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Matched with Alexander M
Matched with
Alexander M.

Brochure Graphic Design

Help Somo express their key messages clearly and vibrantly with customized visual design details that complement the written content of their brochure.
Somo
00100 Helsinki, Kenya

Posted May 24th

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Project Details

What We Need
  • Print-ready brochure template provided in a high-resolution format (jpeg, pdf, etc.)
  • Accurate, print-ready specifications
  • Note: This project does not include printing
What We Have In Place
  • We currently have marketing material for our program in Kenya, which should make it easy for you to get started. We also have language around the program we will be launching in Bangalore, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to Invest in a new social impact startups.

Somo partners with entrepreneurs from low-income communities to build self-sustaining, high-impact businesses, providing them with the training, mentorship, capital and market access they need to succeed. We are based in Nairobi, Kenya but now are moving to Bangalore, India. In order to advertise our program to potential partners there we need to create a 1 pager showing who we are, what we do and the demographics we are targeting with our program.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with high-resolution logo and visual brand guidelines or examples, images you'd like to include in brochure (if applicable), and finalized copy for brochure
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager meet to discuss goals of brochure, target audience, and style preferences
2
Milestone 2: Preliminary Design
  • Professional performs initial design and layout and sends to Organization for up to 3 rounds of review and feedback
3
Milestone 3: Final Design
  • Professional finalizes designs, digitizes the artwork and delivers high-resolution versions, along with print specifications to Organization
  • Professional advises on best practices for printing
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About The Org

Our Mission

SOMO is the root of a Swahili word meaning "lesson". We are called SOMO because we all have lessons to learn from each other. Visionary entrepreneurs exist in informal settlements around the world.

SOMO identifies, trains, funds, and mentors entrepreneurs looking to drive social change by building enterprises in their own low-income urban communities. We invest in social entrepreneurs and provide the training and tools to help them build enterprises that change their communities from within. By investing in the right people, we help break the cycle of poverty and help bring long-term stability to urban slum areas.

What We Do

Entrepreneurship Bootcamp
Our Entrepreneurship Bootcamp teaches business skills, storytelling, and financial literacy. The training is tailored to the needs of each entrepreneur and driven by the market research they conduct with our assistance. Training starts with problem solving and ideation, and is supported by market research and business planning. This is followed by financial modeling, digital literacy and capitalizing a business training.

Grow your Markets
Entrepreneurs are able to sell their products through SOMO. We have both a physical store and online retail presence. Featuring the wares of our talented entrepreneurs, the shop gives them access to a larger customer base and an opportunity to expand their businesses.

Business Coaching
As part of our Acceleration program entrepreneurs receive 1:1 coaching from both the SOMO team and our volunteer advisors. SOMO's advisors provide mentorship and help grow Somo businesses. Entrepreneurs have access to monthly startup series events where Somo advisors teach lessons on areas of expertise. Somo advisors provide 1:1 support to businesses either through office hours or by working directly with one enterprise.

Investment
As part of our Acceleration program, SOMO provides non- repayable financing to entrepreneurs for initial capital expenditures to get their ventures started. Later stage funding is provided as debt capital. Continued funding is contingent on success metrics developed by the entrepreneurs and SOMO team

Testimonials

Alexander was great to work with! Super timely about getting material back and came up with a great design! Would recommend him to anyone who needs a brochure or one-pager done.
Amelia Phillips
Amelia P.

Executive Director

Brochure Graphic Design Project

A very smooth project and workflow. I would love to continue working with the Somo Mission.
Alexander McSwain
Alexander M.

Volunteer

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