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Website Copywriting

Help ACE Charter Schools improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
ACE Charter Schools
San Diego, CA, USA
ACE Charter Schools
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ACE Charter Schools
San Diego, CA, USA

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Education
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Digital marketing Search engine marketing Writing

Posted May 18th

Website Copywriting

Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
What we have in place
  • We currently have all the copy for the website in a google doc, which should make it easy for you to get started. We also have a volunteer manager to answer questions, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to serve 4 more students. Thank you for making a difference in the lives of students that need college the most!

One of our strategic marketing goals for the upcoming school year is to increase traffic to the website. That means we want the website to be optimized to make sure we keep people on the pages as long as possible. Right now there is a lot of copy to digest and if people are only lasting on the site for a couple minutes we have to make those minutes count.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

ACE Charter Schools
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Posted by
Idelle D
Idelle D.

Volunteer manager

Our mission

ACE works with families and communities in the highest-need neighborhoods to create and sustain middle and high schools where students who have been left behind by the traditional school system grow to be ready, by the time they leave high school, to choose to attend and graduate from a four-year college or university.

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