Back to all projects

Logo Design & Visual Brand Identity

Help United Way of Northern New Jersey elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
United Way of Northern New Jersey
Morristown, NJ, USA
United Way of Northern New Jersey
Unfollow
Log in to follow
United Way of Northern New Jersey
Morristown, NJ, USA

0

Live Projects

18

Matched Projects
3 Followers
Cause
Philanthropy & capacity building
Skills
Graphic design

Posted April 24th

Share this project:
Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a recently completed brand messaging document, which should make it easy for you to get started. We also have existing marketing material, and the ability to provide any other information you need.
How this will help
This project will save us $39,302 , allowing us to expand our reach beyond our northern NJ footprint and engage schools throughout the country.

Over the last 10 years the School Culture and Climate Initiative has established itself as a nationally recognized, trusted, sought after leader in school improvements efforts. While we have grown, our marketing presence has not kept up! We have just completed a brand messaging exercise with a branding specialist and are now ready to bring our brand to life. This will allow us to reach more schools, engage more educators and ultimately ensure kids are able to thrive socially, emotionally, physically and academically... in school, college, work and life.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Show more

About the org

United Way of Northern New Jersey
Unfollow
Cause
Philanthropy & capacity building
Posted by
LW
Liz W.

Co-Founder and Co-Director

Our mission

United Way of Northern New Jersey is a thriving regional entity serving the communities of its founding members. With a renewed purpose, all of our work to build stronger northern New Jersey communities is focused on improving life for ALICE - our neighbors who are Asset Limited, Income Constrained, Employed. These nearly 890,000 New Jersey households - and a quarter of households in our region - are working, but are still unable to afford the basic necessities of housing, food, child care, health care, and transportation.

When ALICE suffers and is forced to make difficult choices, we all face serious consequences. United Way is working to shine a light on this population that is so critical to the stability of our communities. We are looking beyond temporary fixes to find solutions that result in long-term, sustainable change for all individuals and families. Our focus on three areas - Education, Income, and Health - helps ALICE at three key points - now, in the near term, and with an eye to a better and more stable future.

Testimonials

Read the Impact Story
Xavier was a pleasure to work with and we cannot recommend him more highly. Throughout the entire project -- which lasted a number of months -- he was thoughtful, insightful, creative and thoroughly professional. He provided momentum and kept the project moving forward in a supportive manner. He approached every conversation with an objective and a deliverable which matched with his great inter-personal skills helped us all. His creativity and technical skill are so impressive. We hope to work with Xavier again in the future and highly recommend him.
Liz W.

Co-Founder and Co-Director

Logo Design & Visual Brand Identity Project

I loved working with UWNNJ so much that I am still working alongside with them for future projects.
Xavier J.
Xavier J.

Design Consultant

The pixel