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Social Media Plan

Help American Cancer Society North Central Region * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
American Cancer Society North Central Region
Chicago, IL, USA
American Cancer Society North Central Region
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American Cancer Society North Central Region
Chicago, IL, USA

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Cause
Health & nutrition
Skills
Digital marketing Social media

Posted April 23rd

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Social Media Plan

Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
  • We currently have a national LinkedIn presence, which should make it easy for you to get started. We also have market area snapshots, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to focus on our mission to save lives, celebrate lives and lead the fight for a world without cancer.

LinkedIn is a platform that provides an opportunity to position American Cancer Society regional executives as leaders in the non-profit arena. We are looking for a volunteer who can help us identify our opportunities and make recommendations for an engagement strategy, including goals and key metrics. This project will help us to elevate our presence among business leaders.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

American Cancer Society North Central Region
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Cause
Health & nutrition
Posted by
MB
Megan B.

Regional Marketing Director

Our mission

The American Cancer Society's mission is to save lives, celebrate lives, and lead the fight for a world without cancer.

What we do

The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Our Global Headquarters are located in Atlanta, Georgia, and we have regional and local offices throughout the country to ensure we have a presence in every community.

While most people know us for our research, we do so much more. We attack cancer from every angle. We promote healthy lifestyles to help you prevent cancer. We research cancer and its causes to find more answers and better treatments. We fight for lifesaving policy changes. We provide everything from emotional support to the latest cancer information for those who have been touched by cancer. And we do it all 24 hours a day, 7 days a week.

Testimonials

Read the Impact Story
Michael was thorough and worked quickly to get our project completed. I appreciated the research he did to ensure that the content was aligned with our needs.
Megan B.

Regional Marketing Director

Social Media Plan Project

Enjoyed this strategic project.
Michael S.
Michael S.

Volunteer

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