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Marketing Strategy

Help REMERGE * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
REMERGE
Atlanta, GA, USA
REMERGE
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REMERGE
Atlanta, GA, USA

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Cause
Community & economic development
Skills
Communications Marketing

Posted April 18th

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Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
  • We currently have brand deck and over 4,000 Facebook "likes", which should make it easy for you to get started. We also have a document of several campaign ideas for our Community Building and Design Studio, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to focus on our grassroots reconciliation efforts and train others on the ministry of reconciliation and community building.

We are moving into a new office space and opening a Community Building and Design Studio which will significantly increase our operational costs. The marketing strategy project is two fold: 1. announce our move and the opening of the location and 2. activate individuals to offset the costs of the building by donating.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

REMERGE
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Causes
Community & economic development Human services Religion & spirituality
Posted by
Anna F
Anna F.

Director of Operations

Our mission

We build communities of peace and activate others for the life transforming work of reconciliation.

What we do

We are on the frontline and cutting edge of building community where everyone is welcome, belongs and discovers their gifts of service. We help bring together neighborhood stakeholders to dream and act together. We assist in developing practices and strategies that join neighbors in community. And we make certain that the most vulnerable of the neighborhood are included as stakeholders and do not fall out of the community due to poverty, disability or shame.

Testimonials

Read the Impact Story
Derek was wonderful. He kept us up to date, asked lots of great questions, and gave really helpful advice. We give high regards for Derek and the work he did for us.
Anna F.
Anna F.

Director of Operations

Marketing Strategy Project

(No testimonial has been submitted by Derek)
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