Marketing Strategy call
Friends of Chimps
Marketing Strategy Call
Call details
What we'd like to talk about
For our 20th anniversary fundraising campaign, we need assistance planning and setting up Facebook ads / retargeting to help us get the most from our ad budget going forward.
Additional context
We have a small but loyal base of followers on Facebook and Instagram. One of our YouTube videos went viral and we were able to license it. We'd like to implement a re targeting strategy based on interest in events and video to add new supporters and build interest in our 20th anniversary fundraising campaign.
Identifying those who have interest in events and capacity for larger donations is of special interest. We know it's valuable. We just don't know how to map out a retargeting strategy and and take the first steps. Understanding how we can use retargeting like Facebook pixels and Google tagscould help us get the most out of our budget and make the biggest impact for the 49 rescued chimps at the sanctuary.
"Phone calls" are 1 hour, one-time calls with an organization. Learn the difference between volunteering on a Phone call and a Project here.
Posted by
Debra D.
Chair, Board of Directors
Our mission
To support the chimpanzees of Ngamba Island Sanctuary in Uganda and help protect chimpanzees worldwide.
What we do
We support the long-term health and welfare of both captive and wild chimpanzees by funding on-the-ground projects such as veterinary care for sanctuary chimps and conservation projects that help slow habitat loss of chimps living in the wild. We also collaborate with schools, corporations and other non-profits to increase awareness, activism & the long-term sustainability of all organizations dedicated to the care and conservation of chimpanzees.
