Communications Strategy

Philanthropy & Capacity Building


This project will save us $5,422 , allowing us to focus on the actual recruitment of new members and share key messaging with the rest of the staff.

What We Need

  • A review of Organization's communications goals and target audiences
  • Identification of appropriate timeline and implementation approach based on goals and audience
  • Messaging guidelines (with examples) based on audience and delivery methods
  • Outline of necessary steps for implementation

How This Will Help

The success of our organization depends on a clear and engaging membership strategy.. Without your help, we cannot communicate and marketing our services to potential members.. Your skills will empower us to talk about NPCC and how we can help nonprofits thrive..

What We Have In Place

We currently have an engagement plan which should make it easy for you to get started. We also have a committed committee and the ability to provide any other information you need.

Fun Fact

We are a member organization going through a strategic plan. What does that mean? We are open and willing to try new things, get messy, and learn along the way. We are excited to create a comms strategy that shares our mission with others!

  • Location: Remote (work anywhere)

Project Steps

Prep: Project Goals, Timeline, and Process Established and Initial Information Distributed
  • Volunteer Manager outlines any current communications activities and strategies
  • Volunteer Manager shares any existing communications materials
  • Volunteer Manager shares the perceived strengths and weakness of existing communications plan and materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Professional Creates First Draft of the Communications Strategy and Volunteer Manager Provides Feedback
  • Professional creates a first draft of the Communications Strategy and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft of the Communications Strategy, and provides feedback to the Professional
Milestone 2: Finalized Communications Strategy Delivered to the Organization
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the Communications Strategy
  • Professional delivers final strategy to the Organization and provides recommendations for the Organization on implementation, based on staff capacity and budget
Prerequisites for Professional
  • Experience in communications, marketing, public relations, or a related field
  • Understanding of communications planning
Prerequisites for Organization
  • Clear goals for your communications efforts, and an understanding of your desired audiences
  • An understanding of the staff capacity and budget (if any) that you can dedicate to communications
  • Clear brand messaging in place that can be used in your communications
  • Staff member ready to prioritize this project

Our Mission

The Nonprofit Coordinating Committee of New York gives your nonprofit a voice. With a membership of over 1,400 organizations throughout New York City, Long Island and Westchester, we help nonprofits in areas as diverse as education, social services, the arts, religion, philanthropy, health, education, and economic development, by giving them tools and information to evaluate and improve all aspects of their performance and fulfill their missions.

  • City: New York, NY, USA
  • Staff Size: 6-25
  • Org age : More than 25 Years
Philanthropy & Capacity Building