Project

Social Media Plan

Education

THIS PROJECT IS

Canceled
This project will save us $4,212 , allowing us to continue providing free programming open to the public that help bridge racial, political, & religious division. #ReviveCivility.

What We Need

  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization

Nice To Have

In terms of actual messaging, it would be wonderful to have a skilled marketer/writer who could help create an end product of: A set of 50 posts that could be routinely used throughout the year in our messaging to encourage membership and/or giving.

How This Will Help

Like every nonprofit storytelling is a critical part of our operation. We are membership-based & need our social media efforts to tell our story in a way that builds membership (or at least a social media following). We work towards building community through civility programming & over 90% of our events our free. We want people to value what we do (especially in such difficult times) & need help conveying that with "evergreen" messaging. If you check out our website you'll see that we are edgy & quirky. We believe in having fun.

What We Have In Place

We have multiple social media channels: FB (for our local site, our national site, & our Jefferson Dinners project), Twitter (local, national, & Jefferson Dinner), & Instagram (local & Jefferson Dinner only).
For this project, we would first be focusing on the local sites for FB, Twitter, & IG. We currently utilize HootSuite & have a way too complicated Social Media plan that we haven't been able to implement - which goes back to our need for evergreen messaging we can rotate out. We need help creating that messaging to determine what is "social media worthy."

Fun Fact

Our organizational mascot is a flying pig. We sincerely believe (with the current state of civil discord among people) we make pigs fly. Our events are proven to positively impact how people view "the other side" & build community. We don't take ourselves too seriously & want messaging that matches.

  • Location: Remote (work anywhere)

Project Steps

Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
Prerequisites for Professional
  • Background in social media, online marketing, or communications
  • Deep understanding of social networking sites and how to build a following
  • Understanding of the variances in appropriate tone and messaging on different social media platforms
Prerequisites for Organization
  • A dedicated staff member willing to learn and sustain a social media presence
  • Ideas about key messages you need to convey and to what audiences
  • Access to existing social media accounts

Our Mission

A nervy bunch of liberals & conservatives who believe that disagreement & dialogue make for a good conversation, a good country, & a good time.

What We Do

We work towards building hometown community across societal divides through civility programming. #ReviveCivility

Education