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Earned Income Plan

The Safe Center LI
Bethpage, NY, USA
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The Safe Center LI
Bethpage, NY, USA

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Posted March 23rd

Project details

What we need
  • Assessment and recommendations for income-generating activities that will complement the Organization's current mission and existing programs
  • Actionable steps necessary to implement recommendations, alongside estimates of upfront time and monetary investment required
  • Challenges and potential risks identified in pursuing the plan
What we have in place
  • We have a branding style guide. We have a Twitter account with 1,257 followers, a Facebook page with 2,826 'likes', an Instagram account with 481 followers, and a constant contact email list with 2,504 contacts. We also have a small list of press contacts.
How this will help
This project will save us $11,794 , allowing us to provide an additional revenue source that subsidizes a substantial portion of our uncovered expenditures.

Our mission centers on protecting assisting and empowering victims of family violence and sexual assault while challenging and changing social systems that tolerate and perpetuate abuse.

We are currently searching for new revenue streams to supplement our current government grant and fundraising activities. The lion's share of our revenue stems from the former. As such, these contracts do not cover much of our administrative and fundraising costs.

One thought raised internally is the possibility of establishing a thrift shop that would be available to family victims. Any activity would need to be self-sustaining and yield positive cash flow.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides all relevant marketing and branding materials, including but not limited to annual reports, fundraising collateral, website copy and information on representative stakeholders such as donors, advocates, and constituents served
1
Milestone 1: Analysis and Feedback
  • Professional provides initial analysis of existing programs, constituents served, and representative supporters
  • Professional and Volunteer Manager brainstorm potential revenue-generation streams and potential target markets
2
Milestone 2: Recommendations
  • Professional provides recommendations for most promising revenue streams, target markets and customers/supporters
  • Volunteer Manager provides feedback, and a specific revenue stream is chosen
3
Milestone 3: Delivery of Plan
  • Professional provides the actionable steps, costs, and time estimates involved in developing the income stream
  • Professional outlines key milestones and performance indicators to help assist the Organization as they execute the plan
  • Professional outlines and challenges to be aware of as the Organization executes on plan should also be laid out
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About the org

The Safe Center LI
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Our mission

To protect, assist and empower victims of family violence and sexual assault while challenging and changing social systems that tolerate and perpetuate abuse.

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