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Market Analysis

Help American Cancer Society Volunteer Engagement Depa… gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
American Cancer Society Volunteer Engagement Department
Atlanta, GA, USA
American Cancer Society Volunteer Engagement Department
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American Cancer Society Volunteer Engagement Department
Atlanta, GA, USA

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Cause
Health & nutrition
Skills
Research Strategy consulting

Posted January 4th

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Market Analysis

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional details

It would be nice to have the data and analysis collected a provided in a PPT deck.

What we have in place
  • We have a past report from approximately 2013-2014 that we would like to update to determine if there have been any updates or changes in terms of trends and best practices.
How this will help
This project will save us $10,948 , allowing us to provide a strong foundation on how to build effective strategies to engage volunteers in new and innovative ways,.

We would like to do a situational assessment to look at the following to help us better define our future strategies around volunteerism:
- macro trends in volunteerism
- competitor and sector best practices
- gaps and opportunities for us to address.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

American Cancer Society Volunteer Engagement Department
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Causes
Health & nutrition Disease & medical research Philanthropy & capacity building
Posted by
Quincy S
Quincy S.

Strategic Director, Volunteer Recruitment

Our mission

The American Cancer Society’s mission is to save lives, celebrate lives, and lead the fight for a world without cancer.

What we do

The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Our Global Headquarters are located in Atlanta, Georgia, and we have regional and local offices throughout the country to ensure we have a presence in every community.

While most people know us for our research, we do so much more. We attack cancer from every angle. We promote healthy lifestyles to help you prevent cancer. We research cancer and its causes to find more answers and better treatments. We fight for lifesaving policy changes. We provide everything from emotional support to the latest cancer information for those who have been touched by cancer. And we do it all 24 hours a day, 7 days a week.

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