Website Audit

Help Ocean County Historical Society assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Ocean County Historical Society
Toms River, NJ, USA
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Ocean County Historical Society
Toms River, NJ, USA

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Posted March 8th

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Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details

It would be nice to include:
A recommended scope for a design and construction project to address the audit findings .
A recommendation for metrics and analysis to add to our site to ensure that the site is delivering on our objectives.

What we have in place
  • We have a website designed on WordPress. We believe that it needs to be modernized with a fresh, new perspective (https//www.oceancountyhistory.org).
    Google analytics will be available for the audit as well.
How this will help
This project will save us $4,762 , allowing us to offer historical museum tours and programs in our community including local elementary schools and senior citizen groups.

The Ocean County Historical Society is the eminent steward of Ocean County history-- We have extensive archival materials, rotating exhibits, artifacts, and programs. We continue to identify new pathways for innovation for our research library & archival collections materials. As an all volunteer organization relying primarily on grants, we have not had a program in place to attract and secure private funding from the community. We now have a critical need to develop a development/marketing campaign that will attract more community support in all areas: donors, members, volunteers, and visitors. We need to start with a fresh website.

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

Ocean County Historical Society
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Cause
Education
Posted by
Gail D.

Development Consultant

Our mission

The Ocean County Historical Society is a volunteer, nonprofit organization established in 1950, whose mission is the preservation of the history of Ocean County and the education of its citizens about their history through such methods as publications, programs, classes and trips. To achieve this purpose, the society maintains a museum to exhibit and store documents and artifacts as well as a library for historical and genealogical research.

What we do

The Ocean County Historical Society "tells the stories of Ocean County" through the following methods: exhibits, programs, newsletters, school trips, community outreach programs, accessibility to historical documents and archival research, and partnerships with other civic groups.

Testimonials

(No testimonial has been submitted by Gail)
With a mission of telling the stories of Ocean County, this dedicated group have worked tirelessly to collect, archive, catalogue, preserve, display and curate an impressive trove of Ocean Count, NJ history while honoring the people who made those contributions. It has only been through this wonderful endeavor taken on by the noble efforts of an all volunteer Ocean County Historical Society board and staff that they have been able to acknowledge the legacy of human lives in this way. It was my pleasure working with the organization - in particular Brian (board president) and Gail (development consultant) - to make a small contribution in reviewing their website identity as it reflects the organization’s marketing communications and brand elements.
Roy N.
Roy N.

Brand Strategist

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