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Logo Design & Visual Brand Identity

Help INKOMOKO elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
INKOMOKO
Kigali, Rwanda
INKOMOKO
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INKOMOKO
Kigali, Rwanda

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Cause
Community & economic development
Skills
Graphic design

Posted February 23rd

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Revised logo suggestions, PPT templates, other branded suggestions.
Brand guidelines for how the family of brands fit together. Brand strategy for future affiliate companies owned by AEC fit within the brand family.

What we have in place
  • We currently have logos, brand colors, and websites., which should make it easy for you to get started. We also have a clear understanding of our audiences and core competencies, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to offer more trainings to our entrepreneur clients in Rwanda.

African Entrepreneur Collective believes that job creation through small business development will be a key to ending poverty and youth unemployment across the Continent. In Rwanda for 5 years, we intend to scale our programs across other African nations.

Currently our branding is confusing and disunified. A clear identity and strategy in light of our brand family will create clear professional reputable channels for us to communicate with our key audiences: large foundations, individual, donors, mentors and entrepreneur clients. Additionally, as we continue to grow a clear identity and strategy help us expand our affiliate agencies in new countries.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

INKOMOKO
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Causes
Community & economic development International affairs
Posted by
Sara L
Sara L.

COO & Co-Founder

Our mission

Inkomoko (formerly African Entrepreneur Collective) helps entrepreneurs to grow their businesses so that they can improve their livelihoods and create jobs.

What we do

Inkomoko works with two main populations -- refugees and local Africans -- and we provide training, consulting, and affordable loans.

We work in Rwanda, Ethiopia, Kenya, and have helped entrepreneurs to create more than 27,000 jobs. More than half of our clients are women. We are the largest provider of loans to refugees in Africa.

Testimonials

Read the Impact Story
Marnie was a professional, fun, and creative volunteer. She was able to meet our deadlines seamlessly, and communicated clearly throughout the process. She provided us with lots of options and listened to our advice and direction. In the end, Marnie went above and beyond providing us with all sorts of new logo variations and file types. We loved working with Marnie!
Sara L.
Sara L.

COO & Co-Founder

Logo Design & Visual Brand Identity Project

I LOVE working with the ladies at AEC. They are so easy to work with. They are kind and supportive. It has been so much fun to redesign the logo.
Marnie M.
Marnie M.

Volunteer

The pixel