Social Media Plan

Help ACE Charter Schools * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
ACE Charter Schools
San Diego, CA, USA
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ACE Charter Schools
San Diego, CA, USA

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Posted February 18th

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Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
  • We currently have Facebook, LinkedIn, Twitter & YT, which should make it easy for you to get started. We also have 4 brand ambassadors at each school who do social, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to serve 2 more students and help them achieve their college dreams.

The success of our organization depends on increasing our visibility to potential donors. Without your help, we cannot maximize our use of social media. Your skills will empower us to reach our audience more effectively and efficiently.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

ACE Charter Schools
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Our mission

ACE works with families and communities in the highest-need neighborhoods to create and sustain middle and high schools where students who have been left behind by the traditional school system grow to be ready, by the time they leave high school, to choose to attend and graduate from a four-year college or university.

Testimonials

Morgan delivered a strong final product and has clear experience marketing in the education sphere. She provided extremely valuable resources for content curation and specific tactics for increasing our reach. As we have a one-woman marketing team, Morgan's contributions make a huge difference for us. I enthusiastically included her ideas into our organization wide marketing strategy and I'm sure we will meet our social goals thanks in part to her work.
Idelle D.
Idelle D.

Volunteer manager

Social Media Plan Project

Working with Idelle at ACE was wonderful. She was open and receptive to suggestions, had great feedback and direction and, in the end, was eager to implement new ideas.
Morgan E.
Morgan E.

Volunteer

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