Social Media Plan
Social Media Plan
Project details
What we need
- A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
- Expert consultation on messaging, scheduling and frequency
- Tailored suggestions for style, tone, and types of content to best showcase the Organization
Additional details
Advice on how to best use limited staff resources or interns/volunteers to give the program continuity
What we have in place
- We have a communications plan, which lays out our messaging and positioning well but is short on details regarding social media. Our recent 3-year strategic plan, business plan, and detailed workplan will be helpful in quickly getting a professional up-to-speed on who we are and what we aim to accomplish. We also produce a 28-page annual report which highlights our programs and accomplishments each year. Our social media consists of our web page (newly updated in 2017), a Facebook page (with nearly 1000 likes), and an Instagram presence.
How this will help
This project will save us $6,632 , allowing us to to better utilize social media to provide more exposure of our wildlife and wildland issues to the public.
Expanding our social media presence is critical because this is a main channel by which people communicate and share experiences. We have only made small forays into the world of social media so there is great potential for us to do more. Wild Utah Project will benefit through increased participation in our citizen science field trips. The increased presence will also give us more opportunities for raising funds from people who care about wildlife and wildlands in Utah. Last but not least, it will expose more people and potential partners to our GIS and ecological services.
Project plan
Our mission
Sageland Collaborative (formerly Wild Utah Project) provides science-based strategies for wildlife and wildland conservation.
What we do
We seek to bring positive change through science as long-time, prominent voices within the Utah conservation community, as we enthusiastically bridge the divide between scientific knowledge and public understanding by demonstrating collaborative expertise and tenacious persistence.
Our long-term strategies guiding science-based solutions include the following:
Conduct original research and field studies, often with our citizen scientists, to identify unanswered questions critical for improving wildlife and habitat management and policy;
Provide science that fills data gaps and publish the findings in ecology and conservation biology journals;
Collaborate with and recommend science-based solutions to state and federal agencies for addressing issues concerning wildlife habitat and wildlands management on public lands;
Provide critical data for better management of imperiled wildlife in Utah and surrounding states (e.g., sage-grouse, native amphibians, beaver, etc.)
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