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This project was completed on Oct 16, 2018
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Matched with Kelly T.
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See the Impact story
Social Media Plan
Sportsmen's Tennis & Enrichment Center
Sportsmen's Tennis & Enrichment Center
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Social Media Plan
Project details
What we need
- A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
- Expert consultation on messaging, scheduling and frequency
- Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
- Realizing the importance of this social media project we are all committed to do whatever is necessary to ensure this project is a success Our entire staff is excited to be part of this valuable experience!
Sportsmen's is an amazing organization and it is about time all of Boston is aware of who we are and what we do - this is where you folks come in to the picture - Please teach us how to celebrate our successes and we promise to execute your plan!
How this will help
This project will save us $6,027 , allowing us to create lifelong summer memories for some youth. The $2,000 will make this a reality for 10 youth with one week of summer camp at Sportsmen's.
Sportsmen's would love the opportunity to create a social media presence with your help. We have absolutely no idea how to go about creating a social media platform, what sort of content we should be thinking about sharing, how often to post,etc... Advice and direction - WE NEED YOUR HELP DESPERATELY. Help us develop a social media plan that will both build awareness and expand our community outreach efforts - Social Media will enable us to meet our neighbors; please help us with the introduction. We're an amazing organization and it's about time all of Boston knows it.
Project plan
Posted by
Mary L.
Dir. of Special Events and Community Engagement
Our mission
The Sportsmen’s mission is to build leaders on the court, in the classroom and in the greater community by providing academic, wellness and social development programs alongside recreational and competitive tennis instruction for youth and adults. Sportsmen's is committed to improving life opportunities for youth in Boston’s Blue Hill Corridor while welcoming a diverse community from the Greater Boston area.
What we do
Founded in 1961, Sportsmen’s is the first indoor, nonprofit tennis club in the US built by and for the African-American community. For over 50 years, Sportsmen’s has provided the communities of Dorchester, Mattapan, and Roxbury with a place for youth and adults to gather, to learn and play tennis. Today we educate, train, and develop the academic and tennis skills of over 5,000 youth and young adults annually.
MISSION AND GOALS
The Sportsmen’s mission is to build leaders on the court, in the classroom and in the greater community by providing academic, wellness and social development programs alongside recreational and competitive tennis instruction for youth and adults. Sportsmen’s is committed to improving life opportunities for youth in Boston’s Blue Hill Corridor while welcoming a diverse community from the Greater Boston area.
SPORTSMEN’S AND THE COMMUNITY WE SERVE
Sportsmen’s is a year-round, family centered organization offering tennis, academic and social enrichment programs for K-12 aged youth, adult basic education, financial literacy courses, health and wellness screening and classes. Our primary target population is low-income, school-age youth and young adults up to age 24 and their families residing in Dorchester, Mattapan, and Roxbury. Our youth are 71% elementary school age, 16% middle school, 12% high school age, and 1% young adults who are not in school; gender distribution is even. 87% of the students in our programs are underprivileged (based on a scale used to determine financial aid and free or reduced lunch at school). Our work directly addresses what studies show are the most pressing challenges faced by youth and families in economically depressed neighborhoods: poor academic performance of K-12 children; obesity, chronic illness and cardiovascular disease, stemming from limited physical activity; and lack of quality, affordable after-school options for children.
Testimonials
Kelly was FABULOUS to work with from start to finish! Our end product exceeded our expectations. We are beginning to implement the social media plan she created for us.
An enthusiastic group using the platform of tennis to do amazing things for the neighborhood of Dorchester, Mass
