Copywriting

Help United Way of Northern New Jersey express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
United Way of Northern New Jersey
Morristown, NJ, USA
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United Way of Northern New Jersey
Morristown, NJ, USA

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Posted January 29th

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Project details

What we need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional details

Would also like to have the content presented in a way that is engaging and accessible - may need someone with graphic design experience.

What we have in place
  • We currently have a draft document, which should make it easy for you to get started. We also have research, data and people who can help, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to share the impact of our work so others can learn and build from our experience. Schools and students have benefitted considerably from our work and the grant.

The School Culture and Climate Initiative has been the recipient of a large grant from the Robert Wood Johnson Foundation We have been working with 20 plus schools throughout northern NJ and are coming to the end of the grant. We would like to be able to share our work in a way that speaks the 'Building a Culture of Health' language that RWJF uses. By being able to share the work and the impact it has had on the schools/students w/ RWJF in a way that is understandable to them we hope to have greater impact.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

United Way of Northern New Jersey
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Posted by
Liz W.

Co-Founder and Co-Director

Our mission

United Way of Northern New Jersey is a thriving regional entity serving the communities of its founding members. With a renewed purpose, all of our work to build stronger northern New Jersey communities is focused on improving life for ALICE - our neighbors who are Asset Limited, Income Constrained, Employed. These nearly 890,000 New Jersey households - and a quarter of households in our region - are working, but are still unable to afford the basic necessities of housing, food, child care, health care, and transportation.

When ALICE suffers and is forced to make difficult choices, we all face serious consequences. United Way is working to shine a light on this population that is so critical to the stability of our communities. We are looking beyond temporary fixes to find solutions that result in long-term, sustainable change for all individuals and families. Our focus on three areas - Education, Income, and Health - helps ALICE at three key points - now, in the near term, and with an eye to a better and more stable future.

Testimonials

Caroline was very responsive and helpful.
Liz W.

Co-Founder and Co-Director

Copywriting Project

(No testimonial has been submitted by Caroline)
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