Social Media Plan

Help Mabou Mines * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
Mabou Mines
New York, NY, USA
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Mabou Mines
New York, NY, USA

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Posted January 18th

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Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
  • We have Facebook (Profile 5,000 Friends/ Page 1,695 likes), Instagram(1,200 Followers) and Twitter (1,500 Followers). We have been around since the 1970's so our company's branding is well developed we just need to work to expand our following and update our methods of reaching our audiences.
How this will help
This project will save us $6,632 , allowing us to efficiently reach our target audience with the resources we have.

We are a well established experimental theater company but have limited reach and experience on social media platforms. We hope to use Facebook, Instagram and Twitter to grow our following and show audiences and connect with our community. We have a full time administrator who is currently running our social media platforms who is eager to hone her skills and learn more about these channels for the company. We have some specific needs regarding merging/converting our current Facebook profile/page. We understand that skillful use of social media platforms is crucial for the growth of any company. Looking forward to assistance.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

Mabou Mines
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Posted by
Ava D.

Administrator

Our mission

Mabou Mines is an artist-driven experimental theater collective generating original works and re-imagined adaptations of classics. Work is created through multi-disciplinary, technologically inventive collaborations among its members and a wide world of contemporary filmmakers, composers, writers, musicians, choreographers, puppeteers and visual artists. Mabou Mines fosters the next generation of artists through mentorship and residencies.

Testimonials

(No testimonial has been submitted by Ava)
It was awesome to work with Ava
Veronica d.
Veronica d.

Volunteer

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