Logo Design & Visual Brand Identity

Help Children's Advocates for Change elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Children's Advocates for Change
Chicago, IL, USA
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Children's Advocates for Change
Chicago, IL, USA

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Posted January 17th

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • Voices has already conducted some preliminary marketing work that contained suggestions for a logo redesign. Along with our existing logo, we also have examples of graphics utilized by other statewide organizations.
How this will help
This project will save us $4,817 , allowing us to apply those resources to additional advocacy work.

Voices for Illinois Children (www voices4kids org) is currently seeking to redesign its organizational logo. Voices is a 30-year old independent advocacy organization that champions strong public policies and investments for all children in our state.

Through strategic civic engagement and collective action, Voices seeks to be the leading statewide advocacy organization in Illinois for all children and issues affecting their well-being. Voices is the state-designated organization for the KIDS COUNT program funded by the Annie E Casey Foundation. Our work also includes state budget analysis and early childhood work surrounding child development early math skills child care and related.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Children's Advocates for Change
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Our mission

Children's Advocates for Change (CAFC) is an independent advocacy organization committed to the well-being of every Illinois child. We champion those policies and investments children need to be educated, healthy, and prosper.

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