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Logo Design & Visual Brand Identity

Help Child Care Coordinating Council of San Mateo Coun… elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Child Care Coordinating Council of San Mateo County
Redwood City, CA, USA
Child Care Coordinating Council of San Mateo County
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Child Care Coordinating Council of San Mateo County
Redwood City, CA, USA

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Graphic design

Posted January 8th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

A "tag line" for the project.

What we have in place
  • We have developed a Communications Plan, which includes talking points and communications strategies for target audiences, that will help you get started. We have a Google Site (https://sites.google.com/view/buildupsmc) with all of the brand/marketing collateral developed to-date, including "Solutions Briefs" for Cities and Developers. We also have an engaged planning team and Advisory Body that will be able to support the work of the volunteer and provide additional information as needed.
How this will help
This project will save us $4,817 , allowing us to redirect these resources to project implementation strategies that are aimed directly at mitigating the child care/preschool shortage, increasing opportunities for thousands of children and families in the county.

The Child Care Coordinating Council is one of the lead organizations for a new initiative, called Build Up for San Mateo County's Children, that seeks to build and improve the supply of child care and preschool facilities. Build Up is addressing the 10,000+ shortage of child care/preschool spaces in San Mateo County. This new multi-sector initiative needs a distinctive logo and branding to attract new partners, funders and supporters, and to promote Build Up as a leader on this issue, both locally and throughout California. Accessible child care/preschool is critical for children's development and families' economic success.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Child Care Coordinating Council of San Mateo County
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Causes
Education Community & economic development Human services
Posted by
DF
David F.

Executive Director

Our mission

4Cs mission is to connect and empower families, educators, and child care providers with resources today for a stronger San Mateo County tomorrow.

What we do

For over 40 years, 4Cs has been the trusted resource for child care and preschool needs for parents living and working in San Mateo County. 4Cs supports the county’s 1,000 licensed child care providers and preschool programs, investing in professional development and improving program quality.

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