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This project was completed on Feb 12, 2013
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Matched with Mellora M.
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See the Impact story
Marketing Plan on a Shoestring Budget
Humanitarian Notes
Marketing Plan on a Shoestring Budget
Project details
What we need
A written document that identifies and clarifies the organization's marketing objectives and then details the necessary actions to achieve those objectives. The plan contains realistic recommendations that address the organization’s key objectives and target audiences, while keeping in mind the challenges that many social good organizations may have due to limited access to human and financial capital resources.
The marketing plan should address:
- Organization’s available resources and budget to be allocated for marketing activities
- Organization’s marketing goals for the next 12 months
- Suggestions for creative messaging, call to actions, propositions
- A timeline for implementation (taking seasonality into consideration)
- Potential marketing mediums, which may include:
- Online Marketing (Paid Search, Search Engine Optimization, Digital Banner Advertising)
- E-mail Marketing
- Social Media
- Direct Mail Marketing
- Events/Happy Hours/Panels
- TV
- Radio
- Press
- Outdoor
What we have in place
How this will help
This project will save us $5,625 , allowing us to
Project plan
Posted by
Daniel C.
President
Our mission
Humanitarian Notes is a US-based non-profit organization with 501(c)(3) status. Humanitarian Notes raises HIV/AIDS awareness in Africa by mobilizing local musicians and resources to create music that educates, entertains and empowers young people.
What we do
We produce HIV/AIDS awareness music that has the potential to transform lives. Life-saving HIV/AIDS messages are best channeled through local music that moves freely to even the most remote parts of Africa where it touches lives.
Since the beginning of the epidemic more than 15 million Africans have died from AIDS. But illness and death are not the only effects of HIV/AIDS—families, schools, work places and economies are all suffering.
Humanitarian Notes was founded on the belief that a new and innovative approach to HIV/AIDS awareness campaigns is needed to combat HIV/AIDS in Africa.
Music has the power to change lives, and our music educates and empowers people at the local level, taking into account the social barriers that might have prevented external campaigns from succeeding in the past.
An understanding of the culture and a participatory approach that utilizes local musicians in developing HIV/AIDS awareness messages allows Humanitarian Notes to disseminate information effectively.
Prevention is the only answer to beating the AIDS epidemic, yet there are not nearly enough programs in Africa that promote candid conversation about sex and HIV prevention. To fill this vacuum HN produces music that provides young people with the information they need to protect themselves, while also creating an environment that invites HIV/AIDS dialogue by mainstreaming HIV/AIDS messages via local media. HN works at the local level to empower musicians and civil society organizations to take part in the process so that they can continue to provide HIV/AIDS education without being reliant on external assistance. An important next step in HN's sustainability strategy is the transformation of its current website into an online toolkit: Music for Change - a toolkit which local organizations can use in developing and implementing their own music-based HIV/AIDS education projects.
Testimonials
(No testimonial has been submitted by Daniel)
(No testimonial has been submitted by Mellora)
