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Membership Strategy

Help Friends of the Inyo develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Friends of the Inyo
Bishop, CA, USA
Friends of the Inyo
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Friends of the Inyo
Bishop, CA, USA

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Cause
Environment
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Business development Entrepreneurship Strategy consulting

Posted November 15th

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

It would be nice to have a better understanding of "best practices" regarding effectiveness of various visibility strategies such as print advertising in newspapers or tourist guides v. email communications v. local postering v. hosting events etc. I would also like a professional opinion regarding the likely effectiveness of advertising in publications of other groups like the Audubon Club, or buying lists.

What we have in place
  • We currently have a membership plan, style guide and branding project underway, which should make it easy for you to get started. We also have a new website and CRM, FB, twitter, instagram accounts, monthly newsletter, press contacts, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to devote those resources to our program areas. That means more time in offices and conference rooms advocating for conservation goals and more volunteer work days organized.

Friends of the Inyo's membership has been stagnant for many years. It is about 40% Eastern Sierra locals, and about 60% regular visitors/second home owners from SoCal/Bay Area. We need help finding a cost-effective strategy for identifying and engaging additional potential members from SoCal/Bay Area. Increasing our membership will enable us to better achieve our mission of protecting and caring for the public lands of the Eastern Sierra, by creating a larger number of active public lands constituents, providing greater clout with decision-makers, and providing a larger budget to fund our policy and stewardship programs.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Friends of the Inyo
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Cause
Environment
Posted by
Wendy S
Wendy S.

Executive Director

Our mission

Friends of the Inyo's mission is to ensure the public lands of the Eastern Sierra exist in an intact, healthy natural state for people and wildlife through preservation, stewardship, exploration and education.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Wendy)
A wonderful opportunity to work with the some of the best people in the environmental movement.
M Z.
M Z.

Director of Marketing

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