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Search Engine Marketing Plan

Help Subscript Law create a plan to optimize how their website appears in search results, or with an advertising campaign.
Subscript Law
Montclair, NJ, USA
Subscript Law
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Subscript Law
Montclair, NJ, USA

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Posted September 28th

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Search Engine Marketing Plan

Project details

What we need
  • Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
  • Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
  • Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
  • Note: Google AdWords is one kind of PPC tool
What we have in place
  • Our site is continually aggregating content, and we are in the process of redesigning it (UI and UX). We want to make sure the metadata or blog and image tags are good, and then use our Adwords grant to make targeted ads.
How this will help
This project will save us $7,098 , allowing us to grow our audience and impact.

Our site's content is getting recognized quickly by the legal community and a few journalists, and we just need to get it out there to maximize our impact. Our whole benefit depends on getting our content to people.

Project plan

P
Prep: Align on Goals & Share Information
  • Volunteer Manager outlines any current SEM activities/strategies, including use of search keywords, SEO tactics, PPC ads, website or blog content strategies
  • Volunteer Manager shares any existing materials relating to SEM
  • Professional meets with the Volunteer Manager for a brainstorming and overview session to discuss goals, online assets, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Assess Current State & Review Plan
  • Professional assesses current site traffic, search rankings, content and architecture
  • Professional creates a first draft of the SEM Plan and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final SEM Plan
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the SEM Plan
  • Professional delivers final document to the Volunteer Manager and provides recommendations for implementation, based on staff capacity and budget
3
Milestone 3: Training
  • Professional trains Volunteer Manager on how to evaluate performance of SEM Plan and measure key site metrics with Google Analytics or a comparable online statistics resource
  • Professional and Volunteer Manager meet 1 month after implementation to assess how SEM Plan is performing and any tweaks that should be made
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About the org

Subscript Law
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Causes
Education Civil rights Justice & legal services
Posted by
Mariam M
Mariam M.

Founder, lawyer

Our mission

Subscript Law is a nonprofit committed to enhancing the legal and political decision-making of Americans. We envision an American public that can fully understand current events, can advocate politically, and can think legally.

What we do

We help lawyers and professionals follow the Supreme Court by providing reports on cases in infographics.

Testimonials

Read the Impact Story
Hillary was very helpful in setting up our paid Google advertising. She was willing to get on early phone calls and gave good estimates on how much time she could contribute to the project.
Mariam M.
Mariam M.

Founder, lawyer

Search Engine Marketing Plan Project

(No testimonial has been submitted by Hillary)
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