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Logo Design & Visual Brand Identity

Help Children's Media Association elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Children's Media Association
New York, NY, USA
Children's Media Association
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Children's Media Association
New York, NY, USA

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Graphic design

Posted November 29th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

I think we want to express somehow that we are seeking the help of someone who can help our brand find the balance between professional and child-like playfulness for an industry organization full of kids-at-heart.

What we have in place
  • We currently have a brand positioning deck, a website, some marketing materials with our logo (including a table cloth for events, name tags and stationary.) We have various social media platforms that have the audience, but need to creatively look more engaging and professional! We also have a dedicated point person to lead the project (Ali Sussman – Director of Marketing & Communications) that can day to day answer questions and guide the process.
How this will help
This project will save us $4,817 , allowing us to help create a more meaningful, reliable and larger network for professionals who dedicate their careers to entertaining children and families.

The Children’s Media Association is a great and important resource to many professionals in the industry. We put together awesome events and are a key resource for people just starting their career, or an outlet for people who have been in the profession a long time! We need your help to update our brand so that we have an inviting and cohesive look when trying to grow our organization!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Children's Media Association
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Causes
Education Arts & culture Youth development
Posted by
Ali S
Ali S.

Director Of Marketing

Our mission

Children's Media Association (CMA) is a nonprofit organization comprised of professionals who are committed to creating and distributing thoughtful, entertaining media to children and young adults. CMA supports this community by promoting professional development and producing educational programming.

What we do

In order to achieve it's mission, CMA's team of volunteer Officers and coordinators produce a variety of events including educational workshops, skills-based workshops, a thriving monthly writer's group, and networking socials. In addition, CMA collaborates with industry partners to provide an informational newsletter, a job board, and discounts to industry conferences and educational libraries.

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