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This project was completed on Jul 27, 2017
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Matched with Devang S.
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See the Impact story
Search Engine Marketing Plan
Friends of Chimps
Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
What we have in place
- We currently have website, blog, Google Adwords, which should make it easy for you to get started. We also have an eagerness to learn, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to devote more time to fundraising and donor cultivation. This would be a HUGE boost for us and we appreciate your consideration.
We have a beautiful website and multiple ways for donors to engage but we are very small and lack expertise in SEO. Also, we have $10,000 per month of FREE GoogleAdwords that we are definitely not leveraging to max potential. This could put us on a path for real growth and for meeting some key deliverables in a grant we received (and is up for renewal in 2018).
Project plan
Posted by
Amy B.
Marketing & Nonprofit Strategy
Our mission
To support the chimpanzees of Ngamba Island Sanctuary in Uganda and help protect chimpanzees worldwide.
What we do
We support the long-term health and welfare of both captive and wild chimpanzees by funding on-the-ground projects such as veterinary care for sanctuary chimps and conservation projects that help slow habitat loss of chimps living in the wild. We also collaborate with schools, corporations and other non-profits to increase awareness, activism & the long-term sustainability of all organizations dedicated to the care and conservation of chimpanzees.
Testimonials
Devang was AMAZING! Seriously, no exaggeration, he is a SEM savant who not only increased our click through rate by 1,300% using Google Adwords, he also spent over an hour on the phone teaching us how to do it for ourselves moving forward. He is kind, generous and patient and if he applies to help you with a project, click ACCEPT immediately. :)
Amy's passion and drive was palpable and I enjoyed the opportunity to learn more about the important work Friends of Chimps does and to be able to significantly improve their SEM efforts going forward.
