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Marketing Strategy

Help Anza * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
Anza
Arusha, Tanzania
Anza
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Anza
Arusha, Tanzania

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Cause
Philanthropy & capacity building
Skills
Communications Marketing

Posted June 7th

Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
  • We have:
    A message house.

    A clear goal objective.

    A variety of potential marketing strategies.

    An in-house graphic designer and a small team of remote graphic designers.
How this will help
This project will save us $11,198 , allowing us to create employment opportunities and sustainable social impact across Tanzania.

The Anza Accelerator and Anza's impact is highly dependent on our ability to find new SMEs that we are able to grow through our business accelerator programme.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

Anza
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Causes
Philanthropy & capacity building Education Environment
Posted by
AK
Andrew K.

Volunteer manager

Our mission

Anza supports high potential social entrepreneurs in Tanzania.
Our services assist entrepreneurs to strengthen their operations, increase profitability, and scale their social impact.

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