Earned Income Plan

American Cancer Society Volunteer Engagement Department
Atlanta, GA, USA
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American Cancer Society Volunteer Engagement Department
Atlanta, GA, USA

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Posted April 3rd

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Project details

What we need
  • Assessment and recommendations for income-generating activities that will complement the Organization's current mission and existing programs
  • Actionable steps necessary to implement recommendations, alongside estimates of upfront time and monetary investment required
  • Challenges and potential risks identified in pursuing the plan
What we have in place
  • Relay For Life is a sophisticated product/event supported by over 2.5 million volunteers with a pervasive presence across the United States. We have extensive social media networks, a mission and culture focused on healthy lifestyles (nutrition and physical activity), a strong brand and plenty of data to support our mission initiatives.
How this will help
This project will save us $11,794 , allowing us to conduct more life-saving cancer research studies.

Relay For Life is the world's largest movement to end cancer. In a market impacted by increased competition, an overwhelming influx of new players, and changing landscape, we are looking for innovative ways to maintain an edge in a saturated space. The American Cancer Society would like to explore the opportunity of fundraising through wearables (i.e. Fitbit) as part of Relay For Life. This will allow us to open up new revenue streams and engage new and existing participants in exciting new ways.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides all relevant marketing and branding materials, including but not limited to annual reports, fundraising collateral, website copy and information on representative stakeholders such as donors, advocates, and constituents served
1
Milestone 1: Analysis and Feedback
  • Professional provides initial analysis of existing programs, constituents served, and representative supporters
  • Professional and Volunteer Manager brainstorm potential revenue-generation streams and potential target markets
2
Milestone 2: Recommendations
  • Professional provides recommendations for most promising revenue streams, target markets and customers/supporters
  • Volunteer Manager provides feedback, and a specific revenue stream is chosen
3
Milestone 3: Delivery of Plan
  • Professional provides the actionable steps, costs, and time estimates involved in developing the income stream
  • Professional outlines key milestones and performance indicators to help assist the Organization as they execute the plan
  • Professional outlines and challenges to be aware of as the Organization executes on plan should also be laid out
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About the org

American Cancer Society Volunteer Engagement Department
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Our mission

The American Cancer Society’s mission is to save lives, celebrate lives, and lead the fight for a world without cancer.

What we do

The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Our Global Headquarters are located in Atlanta, Georgia, and we have regional and local offices throughout the country to ensure we have a presence in every community.

While most people know us for our research, we do so much more. We attack cancer from every angle. We promote healthy lifestyles to help you prevent cancer. We research cancer and its causes to find more answers and better treatments. We fight for lifesaving policy changes. We provide everything from emotional support to the latest cancer information for those who have been touched by cancer. And we do it all 24 hours a day, 7 days a week.

Testimonials

David was great and eager to dive in and help us steer this project in the direction it should go.
Melissa P.
Melissa P.

Volunteer

Earned Income Plan Project

(No testimonial has been submitted by David)
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