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Logo Design & Visual Brand Identity

Help Oakland Literacy Council elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Oakland Literacy Council
Bloomfield Hills, MI, USA
Oakland Literacy Council
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Oakland Literacy Council
Bloomfield Hills, MI, USA

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Cause
Education
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Graphic design

Posted May 7th

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Logo Design & Visual Brand Identity
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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Language proficiency requirements

English and Spanish proficiency is required. You will not be able to apply if you do not meet this requirement. Learn more about language proficiency requirements.

What we have in place
  • We currently have a logo, which should make it easy for you to get started. We also have access to design tools, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to have a greater impact on the community we serve (more learners).

We are celebrating our 40th anniversary and have a big annual fundraiser...it would be great to freshen up the branding across the board.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Oakland Literacy Council
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Cause
Education
Posted by
DL
Danielle L.

Communications Manager

Our mission

The Oakland Literacy Council believes that all people have a fundamental right to literacy. With support from our funders, we pair trained, compassionate tutors with adult learners until they become proficient readers, writers, and communicators. As literate adults, they make our communities and our democracy stronger. They contribute to our economy, exercise their voice in their communities, and give their children a solid educational foundation. The Oakland Literacy Council is the only organization dedicated solely to ending adult illiteracy in Oakland County, a large metro Detroit community of 1.25 million people.

What we do

We help low-literate adults with reading, writing, English comprehension and speaking, and digital literacy skills. One on one tutors, online curriculum, and small group instruction is used to further student goals.

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