Email Marketing Copywriting

Help Black in Mayberry engage their community with an email series that gets their message across in a clear and compelling way.
Black in Mayberry
El Segundo, CA, USA
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Black in Mayberry
El Segundo, CA, USA

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Posted May 1st

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Project details

What we need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
Additional details

We need assistance with an email marketing campaign to help us promote an upcoming event. We would like to inform our audience of the events activities and details, as well as gain support by way of sponsorship, donations, volunteers, partners. Additionally this email campaign should create excitement in anticipation of the upcoming events.

What we have in place
  • We currently have images, outlines and a mailchimp account, which should make it easy for you to get started. We also have access to the event manager, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to save funds for our summer program that will provide education in photography for young Black youth.

This project is important as we have a very small team. We need support with emails so that we can consistently maintain a connection with our audience.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Black in Mayberry
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Our mission

Our mission is to combat racism through the arts. We keep the desperate need for equality and justice at the forefront of America's conscience via artistic means.

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