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Google Ads Campaign Support

Help LiveMore ScreenLess create a new or improve an existing campaign within their Google Ads account.
LiveMore ScreenLess
Minneapolis, MN, USA
LiveMore ScreenLess
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LiveMore ScreenLess
Minneapolis, MN, USA

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Cause
Education
Skills
Digital advertising Digital marketing

Posted April 27th

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Google Ads Campaign Support

Project details

What we need
  • Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
  • Note: This does not include account set up
Additional details

My google ads has been created. I would like support optimizing it

What we have in place
  • We currently have Google ads set up, which should make it easy for you to get started. We also have a robust website, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to focus on equipping educators and young people

Further our goal of promoting and selling our services

Project plan

P
Prep: Confirm Budget, Goals, and Process
  • Discuss target audience, messaging, and desired conversion goals
  • Agree upon monthly spend and max CPC for campaigns
  • Set Professional up to access Google Ads account (for maximum security, we recommend that volunteers are set up with “Read Only” account access)
1
Milestone 1: Keyword Research and Optimization
  • Professional evaluates effectiveness of any existing keywords, and recommends any changes
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for new keywords
2
Milestone 2: Campaign Set Up and Optimization
  • For new campaigns, Professional writes copy and suggests extensions
  • For existing campaigns, Professional suggests changes to copy and ad delivery to improve reach and click-through rate
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About the org

LiveMore ScreenLess
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Causes
Education Health & nutrition Youth development
Posted by
Katherine M
Katherine M.

Executive Director

Our mission

LiveMore ScreenLess advocates and promotes digital wellbeing for and with young people through a collaborative and comprehensive community approach.

What we do

LiveMore ScreenLess provides awareness and education to promote Digital Wellbeing.

We are a 501 (c) 3 Minnesota-based Nonprofit. Everything we do - form the products and services we offer to the advocacy we advance - follows our 4-stage framework of engagement, education, communication, and systems that is grounded in the Whole School, Whole Community, Whole Child Model (WSCC) developed in partnership with the CDC and ASCD.

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