Flexible Marketing Strategy Support

Help Bottles-N-Backpacks Child Development Center, Inc. with critical marketing strategy needs over the course of 4 weeks, in areas like finding the right marketing channels, brand messaging or audience targeting.
Bottles-N-Backpacks Child Development Center, Inc.
Ypsilanti, MI, USA
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Bottles-N-Backpacks Child Development Center, Inc.
Ypsilanti, MI, USA

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Posted April 30th

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Flexible Marketing Strategy Support

Project details

What we need
  • Ongoing marketing strategy support for 10-15 hours over the course of 4 weeks
  • Support may include: defining your marketing goals, determining the right marketing channels, messaging your program, branding, or defining your target audience
  • Note: We devised this project to connect nonprofits and volunteers for more flexible, more immediate impact. We strongly suggest you start with 4 weeks and decide from there if you'd like to continue working.
Additional details

Looking for (but not limited to) someone that has experience creating a marketing campaign for parents

What we have in place
  • We currently have social media accounts, which should make it easy for you to get started. We also have a Google business account, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to give our staff more chances to get training in teaching practices

As small town business, we hope getting a marketing strategy will help get people talking outside of our general city demographic.

Project plan

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Prep: Information Sharing & Goal Setting
  • Volunteer Manager provides an outline of current state of marketing strategy at the organization
  • Volunteer Manager provides overview of an ongoing marketing strategy need they have over the next 2-4 weeks
  • Volunteer and Volunteer Manager align on the scope of ongoing support that the Volunteer will provide to address this need
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Step 1: Ongoing Support
  • Volunteer delivers ongoing support according to determined outline
  • Weekly check-ins to ensure support is being offered as agreed upon by both parties
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Step 2: Training & Offboarding
  • Volunteer provides any relevant training to the Volunteer Manager to help them continue work, as necessary, after 4 weeks
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About the org

Bottles-N-Backpacks Child Development Center, Inc.
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Our mission

MISSION STATEMENT:

GUIDED BY GOODWILL, A LOVE FOR HUMANITY,
AND THE IDEALS OF A BETTER TOMORROW:

OUR GOAL IS TO ENSURE A BRIGHTER FUTURE, BY OFFERING CHILD DEVELOPMENT SERVICES, PROGRAMS, AND COMMUNITY-CENTERED INITIATIVES, WHICH ARE DESIGNED TO ENRICH AND WHOLISTICLY IMPACT THE LIVES OF CHILDREN (AGES 0-12YRS), AS WELL AS THE ENVIRONMENTS IN WHICH THEY GROW.

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