Email Marketing Copywriting

Help The Family Youth Institute engage their community with an email series that gets their message across in a clear and compelling way.
The Family Youth Institute
Canton, MI, USA
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The Family Youth Institute
Canton, MI, USA

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Posted April 22nd

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Project details

What we need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
Additional details

I am looking for someone to craft an e-mail series (3-4) that introduces new donors to the organization so that they will continue donating and eventually increase their donations. I need support with e-mail strategy and copy

What we have in place
  • As the ED, I will work with you to highlight content that may be of interest or useful, time set a side to give feedback and information on e-mail series, and a staff member to help with mailchimp implementation.
How this will help
This project will save us $3,002 , allowing us to focus on our mission

Our team was able to reach out to their personal networks to get donors, we want to build a long term relationship with these donors, so that they will continue to give--regardless of whether the team member reaches out to them again

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

The Family Youth Institute
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Our mission

Strengthening and empowering individuals, families, and communities through research and education.

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