Google Ads Set Up

Help Assuaged Foundation, Inc. make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Assuaged Foundation, Inc.
Green Valley Lake, CA, USA
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Assuaged Foundation, Inc.
Green Valley Lake, CA, USA

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Posted April 22nd

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Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have already had our Google Ads and MICROSOFT ADS set up. However, while the ads and accounts have been set up but we need help with the ad performance, keywords, etc. =) This would be specifically for MICROSOFT ADS in which we get monthly grant funds donated to our cause.

What we have in place
  • We currently have ad accounts set up, which should make it easy for you to get started. We also have communicational softwares and past deliverables, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to foster job creation and enhance lives, rooted in our mission to power the digital future of public health and wellness among the student sector.

We need our ads updated and monitored to enhance the traffic to our website, thus contributing to the funding of internal operations for our student team. We seek to optimize impact, leveraging similar mission-oriented enterprises and convening to accelerate change by creating a job placement program. Our workforce development NPO connects students to the services and training they need to find paying careers.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Assuaged Foundation, Inc.
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Posted by
Cynthia M.

Vice President and Public Health Director

Our mission

Assuaged Foundation is a 501c(3) non-profit that fosters a transformative remote internship program, coupling AI and digital marketing within the health and wellness sector to empower marginalized 'at-risk' college students.

By integrating affluent mentors and military veterans, we cultivate digitally proficient leaders of tomorrow, thereby boosting their post-graduation employability. Through this immersive learning experience, we aim to educate, inspire, and uplift, contributing to the digital future of the health and wellness industry.

The Assuaged Foundation is a pioneering entity devoted to public health advancement, disease prevention, and overall wellness education. By offering an extensive array of educational classes and interactive workshops, the foundation equips individuals with the necessary knowledge and tools to lead healthier lives.

Serving as an essential information conduit, the foundation disseminates credible, research-backed data on pressing public health concerns and innovative disease prevention strategies. Our unwavering commitment fosters an empowered community where informed decisions and preventive measures pave the way for a healthier future.

Our virtual MAKERSPACE houses a team network of 650+ students. We use our plant-based vegan educational platform and public health advocacy as a tool for student skill-building. Students continuously demonstrate adopting an internal locus of control mindset by bridging the gap between academic study, self-care, and technology.

What we do

Our stakeholder is affluent public figure Jeff Hoffman, the founder of the World Youth Horizons (WYH) cause.

Award-Winning iOS App
Disabled Veteran-Owned
Health-Conscious Choices
Organic Plant-Based & Vegan
= A Healthy Sustainable Future

Our goal is to advance the nation's Public Health system to combat the global burden of chronic disease. We define activism as an act of standing for unity. Assuaged continuously creates valuable content, community service projects, and awareness events to evoke and support public health change.

We work toward creating a financially sustainable model of higher education that considers the interests of our students and stakeholders.

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